Research Areas | ESERP Business School

Today, businesses have greater access to international markets and increased integration into global value chains. This necessitates providing support for internationalisation that is increasingly adapted to the needs and profiles of businesses, incorporating innovation, technology, branding and digitalisation into the internationalisation process. It also includes developing human capital, better capitalising on business opportunities arising from common trade policies and financial institutions and enhancing the attraction and consolidation of high-value-added foreign investment.

Business development evolves alongside the innovation of ICTs and the need for a business sector capable of adding value, being innovative and competitive, and contributing to the economy's modernisation and internationalisation.

The emergence of digital technologies and the information society has transformed our social relationships, posing new challenges in most legal disciplines. Certain legal institutions must adapt to the new reality arising from a digitalised and globalised economy, while new situations emerge that the law must address.

It is therefore crucial to analyse the legal issues that digital technology presents in areas such as intellectual and industrial property on the internet, personal data protection, consumer and user protection, liability of intermediaries for third-party content, electronic signatures, e-administration, internet governance, and new forms of crime— all within the current context of regulatory globalisation.

The advertising industry is undergoing a complete transformation, impacted by disruptive technologies such as augmented reality, virtual reality, artificial intelligence, geolocation and new advertising media. The unpredictability generated by new formats and the need to consolidate best practices in the sector will become increasingly important. In the field of marketing, interconnected changes in the technological landscape and consumer behaviour pose a challenge for companies around the world.

Public relations, for its part, is constantly reinventing itself, and with new trends come new challenges that public relations professionals will have to face and manage efficiently in order to achieve successful and valuable results for the business.

Criminology currently faces a series of challenges that make it a discipline capable of being useful and providing answers in the society in which it develops. Among these challenges are the study of the causes of crime and the best way to prevent crime, the measurement of crime and its potential increase in recent years, and the response to it.

The opportunities for criminology necessarily involve analysing the field of cybercrime and IT security, as crime takes on new forms through the use of ICT. Public and private organisations must be prepared to prevent and manage security incidents that may affect their normal activity and must be able to organise plans for detecting and analysing vulnerabilities and cyber threats, as well as managing IT risks.