Master’s in General Management in Madrid

Detail

What our Master’s in General Management offers

In today’s fast-moving and highly competitive business environment, the challenge is not only to manage projects, but to lead them with an innovative mindset and sound strategic judgement. That’s why our Master’s in General Management in Madrid is designed to strengthen your leadership profile, providing advanced training in strategy, leadership and decision-making.

Through a practical methodology grounded in real business contexts, you will develop the skills needed to progress into senior roles.The programme, delivered entirely in English, includes real-world case studies, sessions with practising industry experts and other learning experiences that prepare you to lead in international settings.

Explore every aspect of the programme in detail

Download the programme brochure and discover everything about the Master’s in General Management.

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Specialise in business project management from Madrid

Immerse yourself in Madrid’s executive environment and connect directly with global companies and real career progression opportunities.

Meet the Admissions Department

Sofía Morales

We want to get to know you: your talents, strengths and ambitions. Your adviser will guide you to bring out the best in you and ensure your experience at Eserp aligns with what you want for your future.

Let’s Talk About Your Goals

Program

Why study the Master’s in General Management in Madrid?

Our methodology combines masterclasses with international experts, practical workshops focused on digital tools for business leadership, methods such as Agile and Design Thinking, and workbooks to guide your day-to-day learning.

What are Eserp’s Welcome Days?

The Welcome Days are a series of induction days held at the start of the academic year for new students. Their aim is to help you settle into the academic community through activities such as:

An introduction to the campus and available services.
Information sessions on teaching methodology, learning and graduate employability.
Social activities and networking to meet classmates, lecturers and staff.
Introductory workshops and seminars on key competencies and professional development.

As part of your training, you will be able to gain the (APPC) with the Digital Global Business & Tech Management specialism, a qualification designed to broaden your understanding of business in an increasingly digital, technology-driven and global environment.

This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world cases and activities focused on understanding how organisations and management models are evolving in the new economy.

During the programme, you will explore five key areas that are reshaping business management:

AI applied to international management.
Global business data analytics.
Sustainability, CSR and global ESG.
New technologies and digital transformation in global trade.
Applying leadership and management strategies.

The APPC adds an extra layer of professional specialisation, linking academic learning with the skills employers currently demand and strengthening your profile for career progression pathways in an increasingly technology-led and international labour market.

Core Modules: Fundamentals of Business Management:

FUNDAMENTALS OF BUSINESS MANAGEMENT:
Sales department, social selling, key account management and negotiation. A commercial plan stands or falls on its execution, and this is where you learn to make it stand. You will learn to design robust, results-driven commercial plans, to use brand storytelling as a lever for digital conversion and to master the fundamentals of Key Account Management. Drawing on real-world cases from companies such as Zara and Hermès, you will analyse how to define sales strategies, build brand narratives with impact on social media and strengthen relationships with key clients and strategic partners. The approach is practical from start to finish: everything you develop can be applied to your own project or to the brand you choose to work with.
Supply chain management and distribution: new business models Between a strategic decision and an order reaching the customer sits a supply chain, and a large part of a company's results is decided there. You will learn to lead supply chains and distribution networks with a strategic mindset: optimising logistics, managing inventory and integrating digital technologies where they genuinely add value. You will explore innovative business models, e-commerce distribution strategies and the emerging trends reshaping the sector. The aim is for you to improve operational efficiency, create greater value for the customer and build a lasting competitive advantage in a global market that never stops changing.
Social media strategy. A brand nobody sees does not exist, and a brand seen without connecting does not sell. Social media is where the two meet, and here you will approach it for what it is: a strategic lever in service of business objectives. You will learn to design effective strategies to build brand awareness and engage your audiences, to create content that attracts and to manage online communities that genuinely take part. You will also learn to analyse performance metrics so that you decide with data, and to make the most of each digital platform. The result: stronger brand positioning and a real boost to business growth.
Marketing data and business intelligence. Data does not decide on its own: the person who knows what to ask it does. In marketing, that difference separates those who report figures from those who lead with them. You will learn to collect, analyse and interpret data and to work with business intelligence tools to support strategic decisions and improve business performance. You will be able to identify market trends, uncover customer insights that others overlook and measure the effectiveness of every marketing action. With a data-driven strategy, you will optimise campaigns, strengthen customer relationships and gain a competitive advantage that is hard to copy.
Digital ecosystem and strategic decisions. No company competes alone any more: it competes within an ecosystem of platforms, partners and technologies that shapes every decision it makes. Understanding how that environment works is what allows you to lead with an advantage rather than react late. You will learn to analyse digital platforms, emerging technologies and strategic partnerships, and to build data-driven business models that set an organisation apart. With that vision, you will know how a company can adapt to digital transformation, identify new growth opportunities and make effective strategic decisions in an increasingly interconnected and competitive environment.
Business ethics, reputation and CSR. Trust takes years to build and can be lost in a headline. That is why ethics, reputation and corporate social responsibility (CSR) are no longer an add-on to strategy: they are central to how an organisation is led today. You will learn to make ethical decisions in situations where there is no comfortable answer, to manage stakeholder relationships and to apply principles of sound corporate governance that give substance to every responsible business practice. You will know how to build trust with customers, investors and employees, manage reputational risks before they escalate and integrate social and environmental considerations into corporate strategy, leading with a sustainable vision.

Specialist Modules: Business Management:

BUSINESS MANAGEMENT:
Corporate finance: strategy and value creation. Every strategic decision ends up in the accounts, and anyone who leads needs to read them before signing. Corporate finance is the language that connects vision with the real value of a company. You will learn to evaluate investment opportunities with sound judgement, to manage capital structure and to assess financial performance, seeing what the figures say and what they leave out. You will master the valuation techniques that allow you to allocate resources more effectively, support sustainable growth and maximise shareholder value from the table where decisions are made.
Risk and agile project management. Projects rarely fail for lack of talent: they fail because of risks nobody spotted in time and plans that could not adapt. Leading well means anticipating the first and knowing how to flex the second. You will learn to identify and mitigate risks before they shape the outcome and to manage project scope, time and resources with rigour. You will apply agile frameworks such as Scrum and Kanban to gain speed without losing control, and you will learn to lead collaborative teams that deliver value efficiently, even when the business environment is dynamic and uncertain. The result: more initiatives that succeed and organisations able to adapt with judgement.
Human resources and talent acquisition. Talent is the only asset that goes home every evening, and what decides whether it returns the next morning is how it is led. That is why people management is no longer a support function: it is a competitive advantage built with method. You will learn to attract, develop and retain high-performing professionals, to design recruitment and selection processes that find the right profile and to manage performance with criteria your team recognises as fair. You will explore how to support professional development and foster engagement and organisational culture, always aligning talent management with business objectives. In doing so, you will enhance the effectiveness of the organisation and secure its long-term success.
Cooperation and conflict resolution. Corporate social responsibility. Companies rarely stall for lack of ideas: they stall in a difficult conversation nobody knew how to steer. Knowing how to negotiate, cooperate and resolve a conflict in time is what keeps a team moving, and a strategy with it. You will learn to manage workplace conflicts without eroding trust, to foster collaboration and to develop your communication and negotiation skills so that the agreements you reach hold over time. You will do so with the principles of corporate social responsibility (CSR) as a framework, integrating ethical, social and environmental considerations into every business decision. The aim: to promote sustainable practices and build positive stakeholder relationships, from the negotiating table to the company's strategy.
Globalisation and internationalisation in business. Going international is not a matter of transplanting what works at home: it is about understanding what changes once you cross the border. Globalisation opens up enormous opportunities and, at the same time, penalises those who improvise. You will learn to analyse global markets and international trade with a strategic eye, to choose the market entry strategies that best suit each company and to practise cross-cultural management that avoids the costliest mistakes. With that foundation, you will be able to develop effective internationalisation plans, strengthen an organisation's global competitiveness and manage business operations in diverse and interconnected economic environments.
Change and innovation management. Changing an organisation is harder than having the idea that changes it: the difficult part is people, habits and the fear of losing what already works. Anyone leading today needs to master both sides, innovating and getting the innovation adopted. You will learn to lead organisational transformation with method, to overcome resistance to change without creating needless friction and to foster a culture of innovation in which good ideas reach their destination. With creative problem-solving techniques, you will be able to identify new business opportunities, improve processes and drive sustainable growth in dynamic and competitive environments.

What do we mean by skills stacking?

Skills Stacking sessions encourage the development of a range of abilities which, when combined, create a distinctive competitive advantage and support success in professional roles and highly competitive environments. Building new skills through the application of practical methodologies provides the essential knowledge needed to lead complex, multidisciplinary workplaces. Through our Skills Stacking sessions, you will build a portfolio of skills that sets you apart from other professionals by developing the seven skills that underpin this model:

All delivered through sessions with professionals and companies within the Eserp ecosystem.

PMO – Project Management Office

Get expert support throughout the full process of defining, reflecting on and delivering your professional project through the Project Management Office. Everything is overseen by the Academic Coordinator, a PMO adviser and a supervisor—from shaping the initial idea through to the final defence. This model is based on business standards and provides training, resources and guidance to manage strategic, tactical or operational projects, using an expert-adapted methodology for Master’s and MBA programmes. This is one way we complement your learning and differentiate ourselves from other other General Management master’s programmes, helping you develop competencies such as:

Effective teamwork focused on clear objectives and milestones.
Strategic capability.
Resource optimisation.
Analysis, management methods and implementation.

If you study our Master’s in General Management in Madrid, you will receive advanced, specialist training and gain officially recognised qualifications valued across academic and professional settings.

In addition, it offers access to internationally recognised certifications that validate your competencies in business strategy, data analysis and decision-making, strengthening your profile in a highly competitive environment.

Master’s in General Management

Awarded by Eserp.

Advanced Professional Programme Certificate

Own diploma qualification with a specialisation in Digital Global Business & Tech Management, awarded by eserp.

International Certificate¹

Issued by the University of Applied Sciences Schmalkalden (Germany).

International Certificate¹

Issued by the European Communication School (France – Belgium).

¹Students who enrol on and successfully complete Eserp’s own curriculum, attend international conferences and produce an assignment based on those conferences will be awarded the International Certificates.

Online careers platform

Join the Eserp Job Portal and connect with employers. Numerous jobs and internships are waiting for you.

Eserp Job Portal

Eserp Talent Fair

Committed to graduate employability and the career development of its students, Eserp organises an annual Careers Fair at each campus.

Eserp Talent

Speakers

Teaching staff on the Master’s in General Management in Madrid

Boost your career and start leading projects with Eserp Talent

Access exclusive opportunities, connect with leading companies and receive personalised guidance to achieve your career goals and progress in the field of general management and project leadership.

Exclusive internships and job opportunities.
Networking with top-tier companies.
Specialist career guidance.

Find out more

Testimonials

What our students say

If you are still choosing between private universities in Madrid that offer General Management programmes, you may find it helpful to hear what our alumni say about the training.

01 / 04

This Master’s helped me understand what a global vision means within an organisation and take on responsibilities in leadership, innovation, entrepreneurship and planning. It gave me the opportunity to strengthen and develop my management skills and become a well-rounded professional.

Claudia Liliana Sepúlveda Marín

Alumni of the Master’s in General Management and Strategic Planning

In my experience at Eserp, I found it to be an institution that values a close, supportive approach to students in the delivery and organisation of classes. Qualified lecturers and a broad, comprehensive programme that provides an enriching overview to help you position yourself in the job market.

Qie Lizhang

Market Intelligence Analyst at Horse Holding

I studied the Master’s in Human Resources Management at Eserp and benefited from its personalised support, dynamic classes and working within a diverse group, which greatly enriched my learning. Gaining the qualification broadened my career opportunities and, in fact, helped me secure a role at the multinational where I now work within the people team.

Eva Boix

Head of Occupational Health and Safety at Serunion

Studying the Master’s in Human Resources Management and Personnel Management at Eserp was an excellent experience. It gave me everything I needed to focus on and consolidate my future career.

Ángel Roncero

Talent & Training Lead at SDG Group Spain

Admissions

Admissions process

Required documentation

Application form. Photographs. Photocopy of your National ID (both sides). Entry-route documentation.

Admissions assessments

Interview with the Admissions Office and/or the Programme Coordinator, if required.

Decision

Admissions decision / confirmation of admission to the programme.

Enrolment / Registration

Once admission has been confirmed, the applicant must pay the registration fee and complete the required documentation.

Price

Prices and payment methods for students

€13,750.00

First payment: €1,900.

Remainder of the academic year: 10 monthly instalments, financed directly by Eserp, interest-free, from October to July, of €1,185.

5% early-payment discount.

Awarding fees are not included.
If the student pays the full programme fee at a price different from that shown on the website (due to the application of scholarships or financial support), the early-payment discount will be 5% of the final amount payable.
El 5% de descuento por pronto pago, también se aplicará para aquellos estudiantes que posteriormente al pago de la inscripción, decidan pagar el resto del programa antes del inicio del mismo. En este caso el descuento se aplica por el importe que resta pendiente de pago.
This Master’s is eligible for Fundación Tripartita training bonuses.