HVT in Marketing and Advertising, Barcelona

Detail

What our Higher Vocational Training Programme in Marketing and Advertising offers

September 2026 / 2 years

120 ECTS

In recent years, the world of marketing has undergone a true revolution. New technologies have opened up countless possibilities for connecting brands with people, and companies need professionals who can communicate their values to an increasingly diverse audience.

With our Higher Vocational Training Programme in Marketing and Advertising, you will be trained with a hands-on programme designed to adapt to the constant changes of the market. You will learn the fundamentals of marketing while exploring the tools that are transforming advertising: from digital marketing to e-commerce. Upon completing your training, you will have the skills needed to face the challenges of the professional environment and start your career with confidence, creativity, and enthusiasm.

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Download the programme and discover everything about the Higher Vocational Training Programme in Marketing and Advertising in Barcelona: audience, structure, and content.

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Study Marketing and Advertising in Barcelona

Do you dream of building brands that make a difference? Learn how to position them, give them a voice, and start your journey in the world of marketing.

Meet the Admissions Department

Leticia Gálvez

We care about getting to know you: your talents, strengths, and dreams. Your advisor will guide you to bring out the best in you and ensure that your time at eserp aligns with what you want for your future.

Let’s Talk About Your Goals

Programme

Why study the HVT Programme in Marketing and Advertising at eserp Barcelona?

As part of your training, you will be able to obtain the (APPC) with the specialisation Creative Tech & Sustainable Branding , a certificate designed to broaden your business perspective in an increasingly digital, technological and global environment.

This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world case studies and hands-on activities to understand how organisations and management models are evolving in the new economy.

During the programme, you will explore five key areas that are redefining business management:

Generative and creative AI in marketing automation.
Marketing data analytics and consumer insights.
Sustainable branding and ethical communication.
CRM, digital tools and disruptive marketing technologies in marketing.
Strategic brand and marketing management.

The APPC adds an extra layer of professional specialisation, connecting academic training with the skills employers currently demand and strengthening your profile in an increasingly technology-driven and international labour market, supporting graduate employability.

Connect with the leaders of Branding

At eserp, we take it a step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the largest network of branding experts in the country.

Thanks to this partnership, our students have access to masterclasses, exclusive activities, professional events, and high-value content delivered by real industry leaders.

Discover the Artificial Intelligence Week

We focus on the tools that are revolutionising all types of sectors, including, of course, luxury marketing. During the Artificial Intelligence Week, the most cutting-edge AI topics will be developed so you can apply them when making strategic decisions. Additionally, you will learn how to apply AI in key software for your business projects, and even dive into the ethical implications and responsible use of these new tools.

Furthermore, the modules are tailored to each Master's programme to address the latest developments in neuromarketing, marketing data, research, business intelligence, and more. Get ahead of the future with our week dedicated to AI.

Studying the Higher Vocational Training Programme in Marketing and Advertising in Mallorca will allow you to immerse yourself in the world of marketing, communication, and creativity, with practical and up-to-date training that meets the demands of the industry.

Throughout the course, you will gain the skills to design, manage, and evaluate communication projects, advertising campaigns, and digital marketing strategies. Additionally, you will have access to recognised certifications that will enhance your employability and open doors in an increasingly innovative and competitive job market.

Higher Technician in Marketing and Advertising

Official Higher Technician in Marketing and Advertising qualification issued by the Departament d’Ensenyament of the Generalitat de Catalunya

Higher Vocational Training Programme Diploma in Marketing and Advertising

Own Diploma in Marketing and Advertising issued by eserp

Advanced Professional Programme Certificate

Own Diploma qualification with a Specialisation in Creative Tech & Sustainable Branding, issued by eserp

Career Opportunities and Entry Profile

Entry Profile

If you are passionate about communication, creativity, and new technologies, our Higher Vocational Training Programme in Marketing and Advertising is your best option. This programme attracts students from various educational backgrounds, so there is no single entry profile. However, many of them share a set of qualities:

Initiative and ability to take action.
Entrepreneurial and innovative spirit.
Ability to communicate clearly and with impact.
Analytical skills and problem-solving orientation.
Talent for teamwork.
Commitment, effort, and perseverance.

Professional Opportunities

With the Higher Vocational Training Programme in Marketing and Advertising at eserp, you will unleash your creativity while training to carve out a path in a dynamic yet competitive field. You will have access to a wide range of career opportunities, tailored to your profile and interests:

Digital Marketing Specialist: Position brands through SEO, SEM, UX, and CRO strategies. One of the most in-demand career paths today.
Social Media Manager (Community Manager): Design and execute content strategies to engage with audiences in the online environment.
Project Manager and Client Lead: Coordinate campaigns, lead teams, and manage relationships with major brands in strategic and creative environments.
Communications Director (DirCom): Define the communication strategy of a company, both internally and externally.
Advertising Creative: Develop innovative concepts and ideas for campaigns in both digital and traditional media.
Media Planner: Decide how, when, and where to launch campaigns to maximise their reach and impact.

Educational Program

Objectives of this Higher Vocational Training Programme

The aim of this Higher Vocational Training Programme in Marketing and Advertising is to train professionals capable of managing a company’s brand identity, with a practical approach tailored to the challenges posed by new technologies. To achieve this, the programme pursues the following objectives:

Prepare basic reports and professional briefings, analysing markets, audiences, and trends to define effective and results-oriented commercial strategies.
Design commercial prospecting plans adapted to the digital and physical environment, applying segmentation, positioning, and offer personalisation criteria.
Interpret and transform market data into strategic decisions, using statistical techniques and analytical tools to optimise commercial actions.
Define and execute a company’s public relations strategies, aligning brand objectives with corporate communication actions and reputation management.
Manage the launch and positioning of products and services, applying marketing mix techniques, brand storytelling, and customer experience analysis.
Plan, develop, and evaluate digital marketing campaigns, integrating social media, online advertising, email marketing, SEO/SEM, and automation, with an omnichannel and measurable approach.

Learn how to manage brands with the practical and digital approach of this Higher Vocational Training Programme in Marketing, designed to respond to the latest market trends. You will receive comprehensive training covering everything from strategic fundamentals to the latest tools in digital marketing.

Throughout your studies, you will learn how to analyse the market, manage brands, and develop effective campaigns in an environment that simulates the real dynamics of a business. All of this with a clear goal: to facilitate your entry into the job market within the marketing field.

First year:

PROFESSIONAL MODULES:
Economic and Financial Management of the Company. Key subject to understand the company from the perspective of viability and numbers. You will work on entrepreneurial initiative and legal structures, financing (loans, leasing, renting), investment analysis (NPV, IRR, break-even point), and billing and taxation (VAT, income tax, corporate tax). You will learn accounting according to the General Accounting Plan, preparing annual accounts, and using spreadsheets and accounting software to make informed decisions. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Gesti%C3%B3%20econ%C3%B2mica%20i%20financera%20de%20l%E2%80%99empresa.pdf
Marketing Policies. Subject focused on analysing market opportunities and defining the marketing mix to launch or reposition products and brands. You will work on product (attributes, life cycle, portfolio, and positioning), price (costs, demand, competition, margin, and break-even point), distribution (channels, contracts, costs), and communication (advertising, promotion, PR, direct/relationship marketing, and online). You will learn how to create briefings, build a complete marketing plan (objectives, strategies, budget, execution), and monitor its results with indicators and adjustments. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Pol%C3%ADtiques%20de%20m%C3%A0rqueting.pdf
Digital Marketing. Practical subject to master the online ecosystem of the company: from internet access and services (email, FTP) and electronic billing with security and digital signature, to basic cybersecurity and online procedures. Students create websites focused on UX/SEO and e-commerce, define social media strategies and social selling, and design a Digital Marketing Plan (SEO, SEM, analytics, CRM, mobile). https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/M%C3%A0rqueting%20digital.pdf
Digitalisation Applied to Productive Sectors. Introductory subject to digital transformation in the company: differentiates IT and OT environments, identifies enabling technologies (AI, Big Data, IoT, and cloud), and explains cloud/edge/fog/mist architectures and their impact on efficiency and costs. The subject covers data governance, its lifecycle, and cybersecurity in connected systems. The module culminates with a digital transformation project aligned with the organisation's strategic objectives. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Digitalitzaci%C3%B3%20aplicada%20als%20sectors%20productius.pdf
Market Research. Key subject for making data-driven decisions: analyse market and environment (micro/macro), consumer behaviour and segmentation; set up a Marketing Information System (MIS) and design the research plan (objectives, methods, and budget). The subject covers secondary and primary sources (surveys, interviews, focus groups; CAPI/CATI/CAWI), probabilistic and non-probabilistic sampling, and statistical analysis to create reports and manage relational databases with professional rigor. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Investigaci%C3%B3%20comercial.pdf
Customer, Consumer, and User Service. This subject teaches how to organise the customer service department, defining its functions, structure, and relationship with other areas to project a consistent corporate image. Students learn communication techniques, information management with CRM, handling complaints and claims, and mediation and arbitration processes. Additionally, it covers consumer protection regulations, the creation of quality and loyalty plans, and the design of programmes to improve customer experience. This is essential training to ensure a professional, empathetic, and effective service. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Atencio%20al%20client%2C%20consumidor%20i%20usuari.pdf
Personal Pathway for Employability I. This subject supports students in their professional and personal development, helping them to understand the labour market, its opportunities, and the most in-demand profiles. It covers occupational risk prevention, basic labour legislation, types of contracts, Social Security, and workers' rights and duties. Additionally, it develops self-awareness and career guidance strategies, design of a labour insertion plan, and the use of digital learning environments (PLE) to enhance employability. This is essential training to prepare students for their entry into the workforce with confidence, initiative, and a forward-looking vision. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Itinerari%20Per%20l%E2%80%99ocupabilitat%20I.pdf
Professional English. This subject develops the linguistic skills necessary for effective communication in professional and academic contexts. Students learn to understand oral and written messages, express themselves clearly and accurately, and write documents and reports typical of the business environment. It covers technical terminology, international courtesy protocols, writing emails and presentations, and communication in meetings or job interviews. Additionally, it addresses sociocultural and professional aspects of the Anglo-Saxon world, which are essential for navigating global work environments with confidence. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Angl%C3%A8s%20professional.pdf
Professional Catalan. This subject develops the communicative skills necessary to express oneself accurately and precisely in professional contexts in the Catalan language. Students learn to understand oral and written messages, deliver clear and structured speeches, and write professional documents and reports using the appropriate register. It covers sector-specific terminology, communication and courtesy protocols, and administrative and commercial writing. This is essential training to master the Catalan language in work environments and improve professional prospects in the business and social spheres of the Balearic Islands and Catalonia. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/PRIMER%20CURSO/Catal%C3%A0%20professional.pdf
Advertising Creativity Applied to Marketing and Advertising.

Second year:

PROFESSIONAL MODULES:
Design and Creation of Communication Materials. This subject equips students to create advertising and communication materials in various formats, applying graphic design, audiovisual, and digital techniques. It covers content planning, the use of professional layout, editing, and web design software, and the application of composition, colour, and typography principles. It also addresses persuasive communication, advertising creativity, and diffusion plan organisation, ensuring consistency with the corporate identity. This is comprehensive training to design effective and professional visual campaigns across any medium. https://eserp.com//documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/Disseny%20i%20elaboraci%C3%B3%20del%20material%20de%20comunicaci%C3%B3.pdf
Public Relations and Marketing Event Organisation. This subject prepares students to plan and execute public relations actions and marketing events aligned with the company's communication strategy. It covers PR tools, comprehensive event organisation (trade fairs, conferences, press conferences, or institutional events), supplier and resource management, and the application of corporate and institutional protocols. Students will also learn to coordinate teams, supervise the execution of events, and prepare evaluation reports of results. This is practical and strategic training to effectively communicate corporate identity and strengthen relationships with key audiences. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/RRPP%20i%20Organitzaci%C3%B3%20d%E2%80%99esdeveniments%20de%20m%C3%A0rqueting.pdf
Media and Communication Channels. This subject teaches students to design and manage an advertising media plan, selecting the most suitable channels for each campaign. Students learn to collect and analyse audience data (EGM, OJD), compare agency offers, and calculate key indicators such as GRP, CPM, or ROI. The course covers the characteristics and advantages of graphic, audiovisual, digital, and outdoor media, as well as online and offline advertising strategies. It also addresses monitoring and controlling the execution of the plan, advertising purchasing, and the preparation of media coverage reports and press clipping. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/Mitjans%20i%20suports%20de%20comunicaci%C3%B3.pdf
Fieldwork in Market Research. This subject trains students in the planning, execution, and control of fieldwork within market and opinion studies. Students learn techniques to organise survey teams, define selection and training profiles, and establish motivation and compensation systems. The module covers the different types of surveys (PAPI, CAPI, CATI, CAWI), the use of structured questionnaires, the application of ethical standards (ESOMAR), and data verification and validation. Additionally, leadership, communication, and quality control skills are developed to ensure the reliability of the collected information. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/Treball%20de%20camp%20en%20la%20investigaci%C3%B3%20comercial.pdf
Product and Service Launch. This subject teaches students how to plan, organise, and control fieldwork in market and opinion studies. Students learn to lead survey teams, define selection and training profiles, and apply effective motivation and compensation systems. The course covers different types of surveys (in-person, telephone, and online), interview and questionnaire techniques, and research ethical protocols (ESOMAR). It also addresses quality control, data validation, and the preparation of results reports, ensuring the reliability and rigor of the commercial research process. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/Llan%C3%A7ament%20de%20productes%20i%20serveis.pdf
Personal Pathway for Employability II. This subject boosts students' employability, initiative, and entrepreneurial mindset, combining personal development, leadership, and sustainability. It covers job search strategies, personal branding, emotional and social skills, and effective time management and teamwork. Students apply agile methodologies such as Design Thinking to generate and validate innovative and sustainable projects, linking circular economy and social well-being. The course culminates with the creation of an entrepreneurial project for social or technological innovation, aligned with the Sustainable Development Goals. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/Itinerari%20per%20l%27ocupabilitat%20II.pdf
Sustainability Applied to the Production System. This subject introduces students to the principles of sustainable development and their application in business environments. It examines environmental, social, and governance (ESG) aspects, the Sustainable Development Goals (SDGs), and the global challenges arising from climate change, inequality, and resource management. Students learn to integrate circular economy, ecodesign, and sustainable strategies into production processes, as well as to create and interpret corporate sustainability plans with impact metrics and indicators. This is essential training to promote more responsible, competitive companies aligned with the 2030 Agenda. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/Sostenibilitat%20aplicada%20al%20sistema%20productiu.pdf
Intermodule Project. This subject integrates the knowledge acquired throughout the course through the development of a practical project linked to the professional sector. Students identify real needs in the business environment, analyse their technical and economic feasibility, and design a complete action plan with objectives, resources, budget, and timeline. The subject covers the planning, execution, and control phases, including technical documentation, risk prevention, and results evaluation. It culminates in the presentation of a final professional project, demonstrating the student's ability to apply marketing, communication, and business management strategies in a real-world context. https://eserp.com/documentos/CFGS/BCN/CICLO%20FORMATIVO%20DE%20GRADO%20SUPERIOR%20%28CFGS%29%20EN%20MARKETING%20Y%20PUBLICIDAD/ASIGNATURAS/SEGUNDO%20CURSO/Projecte%20intermodular.pdf

Access to university degrees:

Eserp offers its students a wide range of possibilities for credit transfer within various university degrees.

In Barcelona, the following degrees can be transferred:

In Madrid, the following degrees can be transferred:

COURSE CREDIT TRANSFER IN BARCELONA:
Benefits. Entry with a completed HND meeting UCAS entry requirements. Scholarships applied to bachelor's degrees for undergraduate students progressing from an HND at eserp. Scholarships for the English language programme delivered during the first year. Extensive module recognition to support career progression pathways.
Bachelor’s Degree in Advertising, Marketing and Public Relations. Credits: Recognised ECTS credits: 45. Bachelor's (hons) degree credits: 240. Total credits to complete: 195. Total recognised modules: 08. Modules: Commercial techniques: 03 credits. Designing and editing: 06 credits. Economics for communicators: 06 credits. Communication companies and business models: 06 credits. Introduction to marketing: 06 credits. Marketing and e-commerce: 06 credits. Public relations policies and techniques: 06 credits. Work-based learning: 06 credits. https://eserp.com/programa/grado-publicidad-y-marketing-madrid/
Bachelor’s Degree in International Business. Credits: Recognised ECTS credits: 27. Bachelor's (hons) degree credits: 240. Total credits to complete: 213. Total recognised modules: 05. Modules: Communication and information management techniques: 06 credits. Market research techniques: 06 credits. Policies and marketing strategies: 06 credits. Public relations and communication in international business: 03 credits. Work-based learning: 06 credits.
Bachelor’s Degree in Law. Credits: Recognised ECTS credits: 30. Bachelor's (hons) degree credits: 240. Total credits to complete: 210. Total recognised modules: 05. Modules: Legal informatics: 06 credits. Financial accounting: 06 credits. Legal English: 06 credits. Communication and information management techniques: 03 credits. Work-based learning: 09 credits.
Bachelor’s Degree in Criminology. Credits: Recognised ECTS credits: 33. Bachelor's (hons) degree credits: 240. Total credits to complete: 207. Total recognised modules: 05. Modules: Computing applied to criminology: 06 credits. Introduction to business I: 06 credits. Legal English: 06 credits. Communication and information management techniques: 06 credits. Work-based learning: 09 credits.

MODULE RECOGNITION IN MADRID:
Bachelor’s Degree in Marketing. Credits: Recognised ECTS credits: 63. Bachelor's (hons) degree credits: 240. Total credits to complete: 177. Total recognised modules: 09. Modules: Economic-financial analysis in marketing I: 4.5 credits. Economic-financial analysis in marketing II: 4.5 credits. Introduction to marketing: 6.0 credits. Communication policy: 6.0 credits. Marketing and communication management: 4.5 credits. Market research I: 4.5 credits. Relational, direct and interactive marketing: 4.5 credits. Labour and social security law: 4.5 credits. Work-based learning: 24 credits. https://eserp.com/programa/grado-publicidad-y-marketing-madrid/
Bachelor’s Degree in Business Administration and Management. Credits: Recognised ECTS credits: 34.5. Bachelor's (hons) degree credits: 240. Total credits to complete: 205.5. Total recognised modules: 03. Modules: Introduction to marketing and business communication: 6.0 credits. Marketing management: 4.5 credits. Work-based learning: 24 credits.

MODULE RECOGNITION IN MADRID:

Bachelor’s Degree in Marketing.

Bachelor’s Degree in Business Administration and Management.

Further information:

FURTHER INFORMATION ABOUT THE HVT PROGRAMME:
Annual Report of the Centre. The annual report reflects a very positive overall assessment of the 2023–2024 academic year. The year began normally with a notable increase in enrolment, reaching 65 students across the HND in marketing and advertising and HND in international trade, which supported career progression pathways and enabled the reopening of two first-year groups. https://eserp.com/documentos/CFGS/BCN/COMUNES/Memoria%20anual%20del%20centro.pdf
Scholarships. Ministry scholarships for post-compulsory studies (managed in Catalonia by the Generalitat) are aimed at students of A-levels, HND programmes, arts, sports and language education. Applications are made between March and May 2025, even if you have not yet confirmed your career progression pathways. They cover tuition fees, accommodation, income and academic performance, with grants that can exceed €2,000 depending on family circumstances and the modules studied. The process is entirely online, and the decision depends on the student’s financial and academic requirements. https://web.gencat.cat/ca/tramits/tramits-temes/247-beques-ministerio-postobligatoris
General Annual Programme. The general annual programme (GAP) outlines the academic, organisational and pedagogical planning for the Higher Vocational Training Diplomas (HVTDs) in marketing and advertising and international trade. The 2024–2025 academic year is structured with first-year morning sessions and second-year afternoon sessions, maintaining in-person teaching, continuous assessment and a teaching model based on work-based learning and personalised support to support career progression pathways. https://eserp.com/documentos/CFGS/BCN/COMUNES/Programaci%3Fn%20general%20anual.pdf
Academic Calendar. The academic year will run from 12 September 2024 to 23 May 2025, combining in-person teaching, tutorials and extra-curricular activities to support graduate employability. https://eserp.com/documentos/CFGS/BCN/COMUNES/Calendario%20acad%3Fmico.pdf
Organisation and Operating Rules. Institutional document establishing the legal, organisational, and academic framework of eserp, in accordance with the Law on Universities. It defines its nature as a private university centre with academic and financial autonomy, dedicated to higher education, research, and knowledge transfer. It regulates the governance structure (General Board, General Management, and Steering Committee), the financial regime, the rights and duties of teaching staff, undergraduate students, and staff, as well as the functions of academic and quality services. Furthermore, it establishes the principles of ethics, excellence, innovation, and social commitment, alongside policies for teaching, research, and collaboration with businesses and public bodies. Its objective is to guarantee rigorous, up-to-date education oriented towards the labour market, promoting the comprehensive development of the educational community and enhancing graduate employability. https://eserp.com/documentos/CFGS/BCN/COMUNES/Normas%20de%20Organizacion%20y%20Funcionamiento.pdf

Admissions

Admission process for this HVT programme

Documentation

Admission application. Photographs. Photocopy of identity document (both sides). Meet one of the following UCAS entry requirements: A-levels or equivalent / entrance exam for HND / intermediate vocational qualification.

Admission interview

Interview with the admissions department and/or with the programme coordinator if required.

Decision

Admission process outcome / Programme admission notification.

Registration / Enrolment

Once admission is notified, the candidate must pay the enrolment fee and complete the required documentation.

Price

Tuition fees and payment options

First-year tuition fees:

€4,750.00

Initial payment: €900.

Balance of Academic Year: 10 interest-free monthly instalments of €385, from September to June, financed directly by eserp.

5% discount for early payment.

Testimonials

What our students say

If you are still deciding where to study your HVT, you’ll be interested to hear what our alumni have to say about the programme.

01 / 04

Studying at eserp has been one of the best decisions I’ve ever made. The classes and professors are excellent, and the practical approach has allowed me to apply what I’ve learned in the real world. I would definitely recommend this institution to anyone interested in Marketing and Advertising.

Luara Cladera Tauler

Corporate Marketing at THB Hotels

Como estudiante de eserp digital business & law school, puedo decir que estoy muy contenta con mi elección. Desde el primer día, he recibido una educación de calidad y me encanta el enfoque práctico de los programas académicos. Además, eserp me ha brindado una experiencia única y me gusta la opción de que haya un portal de empleo para nuestro futuro. Definitivamente, recomendaría esta escuela a cualquier persona que quiera formarse en este sector.

Juana María Gálvez

Alumni of the HVT in Marketing and Advertising

eserp has provided me with the foundation, the broad vision, and the professional network I needed to start a business without hesitation. I chose this school because the faculty are experts in their fields with extensive industry experience. Without a doubt, they are the best part of eserp.

Miguel Ángel Abraham

Ecommerce Specialist