Higher Vocational Training Programme (CFGS) in Marketing and Advertising in Madrid

Detail

What our Higher Vocational Training Programme in Marketing and Advertising offers

September 2026 / 2 years

120 ECTS

In recent years, marketing has changed completely. Technology has multiplied the ways to connect brands and people, and companies are looking for profiles capable of communicating values and differentiating themselves in front of increasingly diverse audiences.

With the Higher Vocational Training Programme in Marketing and Advertising, you will be trained with a practical and up-to-date approach, designed to respond to the evolution of the sector. You will master the fundamentals of marketing and learn how to apply key tools in advertising and digital marketing, from strategy and content to e-commerce. Upon completion, you will have the skills to enter the market with confidence, creativity, and a professional vision.

Discover all aspects of the programme up close

Download the programme and discover everything about the Higher Vocational Training Programme in Marketing and Advertising in Madrid: audience, structure, and content

Download the brochure

Can we help you?

Leave us your details and we’ll get in touch with you to answer your questions.

Fields marked with * are required

First name: *

Last name: *

Email: *

Country: *

Profile type: *

What course is your child studying?:

Phone:

I have read and accept the privacy policy.*

I agree to receive invitations to events and product information from the Digitalent Group to enhance my knowledge and skills.

Study advertising and marketing in Madrid

¿Te imaginas creando marcas con personalidad y campañas que dejen huella? Aprende a posicionarlas, a construir su voz y a dar tus primeros pasos en el mundo del marketing con una formación orientada a la realidad del sector.

Meet the Admissions Department

Leticia Gálvez

We care about getting to know you: your talents, strengths, and dreams. Your advisor will guide you to bring out the best in you and ensure that your time at eserp aligns with what you want for your future

Let’s Talk About Your Goals

Programme

Why study the Vocational Training in Marketing and Advertising at eserp Madrid?

As part of your training, you will be able to obtain the (APPC) with the specialisation Creative Tech & Sustainable Branding , a certificate designed to broaden your business perspective in an increasingly digital, technological and global environment.

This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world case studies and hands-on activities to understand how organisations and management models are evolving in the new economy.

During the programme, you will explore five key areas that are redefining business management:

Generative and creative AI in marketing automation.
Marketing data analytics and consumer insights.
Sustainable branding and ethical communication.
CRM, digital tools and disruptive marketing technologies in marketing.
Strategic brand and marketing management.

The APPC adds an extra layer of professional specialisation, connecting academic training with the skills employers currently demand and strengthening your profile in an increasingly technology-driven and international labour market, supporting graduate employability.

connect with the leaders of Branding

At eserp, we take it a step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the largest network of branding experts at the national level.

Thanks to this agreement, our students gain access to masterclasses, exclusive activities, professional events, and high-value content delivered by real industry leaders.

Discover Artificial Intelligence Week

We focus on the tools that are providing a 360-degree turnaround for all sectors including, of course, luxury marketing. During Artificial Intelligence Week, the most cutting-edge topics in AI will be developed so that you can apply them when making strategic decisions. Furthermore, you will discover how to apply AI to key software in your business projects, and even delve into the ethical implications and responsible use of these new tools.

Additionally, the modules are adapted to each master's degree to cover the latest developments in neuromarketing, marketing data, research, business intelligence, and more. Stay ahead of the future with our dedicated week and enhance your graduate employability.

Studying the Higher Vocational Training Programme in marketing and advertising in Madrid opens the door to an environment where communication, creativity, and digital marketing are explored through practice, with content aligned with current market demands.

Throughout the programme, you will develop skills to design, manage, and evaluate communication projects, advertising campaigns, and digital strategies. Furthermore, you will be able to access recognised certifications that strengthen your profile and improve your graduate employability in an increasingly competitive labour market.

Higher Vocational Training Programme in Marketing and Advertising

Official Higher Vocational Training Programme qualification in Marketing and Advertising issued by the Community of Madrid

Higher Vocational Training Programme in Marketing and Advertising

Own Diploma in Marketing and Advertising issued by eserp

Advanced Professional Programme Certificate

Own Diploma qualification with a Specialisation in Creative Tech & Sustainable Branding, issued by eserp

Career Opportunities and Entry Profile

Entry Profile

If you are passionate about communication, creativity, and new technologies, our Higher Vocational Training Programme in Marketing and Advertising is your best option. This programme attracts students from various educational backgrounds, so there is no single entry profile. However, many of them share a set of qualities:

Initiative and ability to take action.
Entrepreneurial and innovative spirit.
Ability to communicate clearly and with impact.
Analytical skills and problem-solving orientation.
Talent for teamwork.
Commitment, effort, and perseverance.

Professional Opportunities

With the Higher Vocational Training Programme in Marketing and Advertising at eserp, you will unleash your creativity while training to carve out a path in a dynamic yet competitive field. You will have access to a wide range of career opportunities, tailored to your profile and interests:

Digital Marketing Specialist: Position brands through SEO, SEM, UX, and CRO strategies. One of the most in-demand career paths today.
Social Media Manager (Community Manager): Design and execute content strategies to engage with audiences in the online environment.
Project Manager and Client Lead: Coordinate campaigns, lead teams, and manage relationships with major brands in strategic and creative environments.
Communications Director (DirCom): Define the communication strategy of a company, both internally and externally.
Advertising Creative: Develop innovative concepts and ideas for campaigns in both digital and traditional media.
Media Planner: Decide how, when, and where to launch campaigns to maximise their reach and impact.

Educational Program

Objectives of this Higher Vocational Training Programme

The aim of this Higher Vocational Training Programme in Marketing and Advertising is to train professionals capable of managing a company’s brand identity, with a practical approach tailored to the challenges posed by new technologies. To achieve this, the programme pursues the following objectives:

Prepare basic reports and professional briefings, analysing markets, audiences, and trends to define effective and results-oriented commercial strategies.
Design commercial prospecting plans adapted to the digital and physical environment, applying segmentation, positioning, and offer personalisation criteria.
Interpret and transform market data into strategic decisions, using statistical techniques and analytical tools to optimise commercial actions.
Define and execute a company’s public relations strategies, aligning brand objectives with corporate communication actions and reputation management.
Manage the launch and positioning of products and services, applying marketing mix techniques, brand storytelling, and customer experience analysis.
Plan, develop, and evaluate digital marketing campaigns, integrating social media, online advertising, email marketing, SEO/SEM, and automation, with an omnichannel and measurable approach.

Learn how to manage brands with the practical and digital approach of this Higher Vocational Training Programme in Marketing, designed to respond to the latest market trends. You will receive comprehensive training covering everything from strategic fundamentals to the latest tools in digital marketing.

Throughout your studies, you will learn how to analyse the market, manage brands, and develop effective campaigns in an environment that simulates the real dynamics of a business. All of this with a clear goal: to facilitate your entry into the job market within the marketing field.

First year:

PROFESSIONAL MODULES:
Economic and Financial Management of the Company.
Marketing Policies.
Digital Marketing.
Digitalisation Applied to Productive Sectors.
Market Research.
Customer, Consumer, and User Service.
Personal Pathway for Employability I.
Professional English.
Professional Catalan.
Advertising Creativity Applied to Marketing and Advertising.

Second year:

PROFESSIONAL MODULES:
Design and Creation of Communication Materials.
Public Relations and Marketing Event Organisation.
Media and Communication Channels.
Fieldwork in Market Research.
Product and Service Launch.
Personal Pathway for Employability II.
Sustainability Applied to the Production System.
Intermodule Project.

Access to university degrees:

Eserp offers its students a wide range of possibilities for credit transfer within various university degrees.

In Barcelona, the following degrees can be transferred:

In Madrid, the following degrees can be transferred:

MODULE RECOGNITION IN MADRID:
Bachelor’s Degree in Marketing. Credits: Recognised ECTS credits: 63. Bachelor's (hons) degree credits: 240. Total credits to complete: 177. Total recognised modules: 09. Modules: Economic-financial analysis in marketing I: 4.5 credits. Economic-financial analysis in marketing II: 4.5 credits. Introduction to marketing: 6.0 credits. Communication policy: 6.0 credits. Marketing and communication management: 4.5 credits. Market research I: 4.5 credits. Relational, direct and interactive marketing: 4.5 credits. Labour and social security law: 4.5 credits. Work-based learning: 24 credits. https://eserp.com/programa/grado-publicidad-y-marketing-madrid/
Bachelor’s Degree in Business Administration and Management. Credits: Recognised ECTS credits: 34.5. Bachelor's (hons) degree credits: 240. Total credits to complete: 205.5. Total recognised modules: 03. Modules: Introduction to marketing and business communication: 6.0 credits. Marketing management: 4.5 credits. Work-based learning: 24 credits.

MODULE RECOGNITION IN MADRID:

Bachelor’s Degree in Marketing.

Bachelor’s Degree in Business Administration and Management.

COURSE CREDIT TRANSFER IN BARCELONA:
Benefits. Entry with a completed HND meeting UCAS entry requirements. Scholarships applied to bachelor's degrees for undergraduate students progressing from an HND at eserp. Scholarships for the English language programme delivered during the first year. Extensive module recognition to support career progression pathways.
Bachelor’s Degree in Advertising, Marketing and Public Relations. Credits: Recognised ECTS credits: 45. Bachelor's (hons) degree credits: 240. Total credits to complete: 195. Total recognised modules: 08. Modules: Commercial techniques: 03 credits. Designing and editing: 06 credits. Economics for communicators: 06 credits. Communication companies and business models: 06 credits. Introduction to marketing: 06 credits. Marketing and e-commerce: 06 credits. Public relations policies and techniques: 06 credits. Work-based learning: 06 credits. https://eserp.com/programa/grado-publicidad-y-marketing-madrid/
Bachelor’s Degree in International Business. Credits: Recognised ECTS credits: 27. Bachelor's (hons) degree credits: 240. Total credits to complete: 213. Total recognised modules: 05. Modules: Communication and information management techniques: 06 credits. Market research techniques: 06 credits. Policies and marketing strategies: 06 credits. Public relations and communication in international business: 03 credits. Work-based learning: 06 credits.
Bachelor’s Degree in Law. Credits: Recognised ECTS credits: 30. Bachelor's (hons) degree credits: 240. Total credits to complete: 210. Total recognised modules: 05. Modules: Legal informatics: 06 credits. Financial accounting: 06 credits. Legal English: 06 credits. Communication and information management techniques: 03 credits. Work-based learning: 09 credits.
Bachelor’s Degree in Criminology. Credits: Recognised ECTS credits: 33. Bachelor's (hons) degree credits: 240. Total credits to complete: 207. Total recognised modules: 05. Modules: Computing applied to criminology: 06 credits. Introduction to business I: 06 credits. Legal English: 06 credits. Communication and information management techniques: 06 credits. Work-based learning: 09 credits.

Admissions

Admission process for this HVT programme

Documentation

Admission application. Photographs. Photocopy of identity document (both sides). Meet one of the following UCAS entry requirements: A-levels or equivalent / entrance exam for HND / intermediate vocational qualification.

Admission interview

Interview with the admissions department and/or with the programme coordinator if required.

Decision

Admission process outcome / Programme admission notification.

Registration / Enrolment

Once admission is notified, the candidate must pay the enrolment fee and complete the required documentation.

Price

Tuition fees and payment options

First-year tuition fees:

€4,100.00

First payment: 650€.

Remainder of the Academic Year: 10 monthly installments, directly financed by eserp, interest-free, from September to June of 345€.

-5% discount for early payment.

Testimonials

What our students say

If you haven't decided where to study a Higher Vocational Training Programme yet, you'll be interested in hearing what our alumni think about this programme.

01 / 04

Studying at eserp has been one of the best decisions I’ve ever made. The classes and professors are excellent, and the practical approach has allowed me to apply what I’ve learned in the real world. I would definitely recommend this institution to anyone interested in Marketing and Advertising.

Luara Cladera Tauler

Corporate Marketing at THB Hotels

Como estudiante de eserp digital business & law school, puedo decir que estoy muy contenta con mi elección. Desde el primer día, he recibido una educación de calidad y me encanta el enfoque práctico de los programas académicos. Además, eserp me ha brindado una experiencia única y me gusta la opción de que haya un portal de empleo para nuestro futuro. Definitivamente, recomendaría esta escuela a cualquier persona que quiera formarse en este sector.

Juana María Gálvez

Alumni of the HVT in Marketing and Advertising

eserp has provided me with the foundation, the broad vision, and the professional network I needed to start a business without hesitation. I chose this school because the faculty are experts in their fields with extensive industry experience. Without a doubt, they are the best part of eserp.

Miguel Ángel Abraham

Ecommerce Specialist