- Entry with a completed HND meeting UCAS entry requirements.
- Scholarships applied to bachelor's degrees for undergraduate students progressing from an HND at eserp.
- Scholarships for the English language programme delivered during the first year.
- Extensive module recognition to support career progression pathways.
Detail
What our Higher Vocational Training Programme in Marketing and Advertising offers
In the post-digital era, traditional advertising has made way for new ways of connecting brands and people. In an increasingly globalized and ever-changing context, companies are seeking professionals capable of reaching diverse audiences using the latest technological tools.
Our Higher Vocational Training in Marketing and Advertising is designed with a practical, digital, and market-oriented vision. Throughout the programme, you will learn everything from marketing fundamentals to the most innovative tools transforming advertising, such as online marketing and e-commerce. By the end of your studies, you will have the necessary experience to face labor market challenges with confidence, sound judgment, and a strategic mindset.
Discover every aspect of the program in detail
Download the program and find out everything about the Higher Vocational Training in Marketing and Advertising in Mallorca: target audience, structure, and syllabus
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Study Advertising and Marketing in Mallorca
Do you believe a brand should tell a story? Discover how to create narratives that connect businesses and people, and launch your career in one of the sectors with the highest professional growth.
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Meet the Admissions Department
Marta Sesé
We care about getting to know you: your talents, your strengths, and your dreams. Your academic advisor will guide you to unlock your full potential and ensure your journey at Eserp aligns perfectly with your goals for the future.
Programme
Why choose eserp Mallorca for your HVT Programme in Marketing and Advertising?
As part of your training, you will be able to obtain the (APPC) with the specialisation Creative Tech & Sustainable Branding , a certificate designed to broaden your business perspective in an increasingly digital, technological and global environment.
This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world case studies and hands-on activities to understand how organisations and management models are evolving in the new economy.
During the programme, you will explore five key areas that are redefining business management:
- Generative and creative AI in marketing automation.
- Marketing data analytics and consumer insights.
- Sustainable branding and ethical communication.
- CRM, digital tools and disruptive marketing technologies in marketing.
- Strategic brand and marketing management.
The APPC adds an extra layer of professional specialisation, connecting academic training with the skills employers currently demand and strengthening your profile in an increasingly technology-driven and international labour market, supporting graduate employability.
Connect with the Leaders in Branding
At eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the largest network of brand management experts in the country.
Thanks to this partnership, our students gain access to masterclasses, exclusive activities, professional events, and high-value content led by real-world industry leaders.
Discover Artificial Intelligence Week
We focus on the tools that are providing a 360-degree turnaround for all sectors including, of course, luxury marketing. During Artificial Intelligence Week, the most cutting-edge topics in AI will be developed so that you can apply them when making strategic decisions. Furthermore, you will discover how to apply AI to key software in your business projects, and even delve into the ethical implications and responsible use of these new tools.
Additionally, the modules are adapted to each master's degree to cover the latest developments in neuromarketing, marketing data, research, business intelligence, and more. Stay ahead of the future with our dedicated week and enhance your graduate employability.
Digital tools and Adobe Creative Cloud
During the second year, you will work with Adobe Creative Cloud, which is included in your tuition, and you will learn to use key tools such as Photoshop, Illustrator, and InDesign, among others.
Working from real briefs and projects linked to design and communication subjects, you will create graphic pieces for campaigns, social media, dossiers, and advertising materials, always guided by active industry professionals.
The goal is for you to master the complete creative workflow—from the initial idea to the final artwork ready for production—ensuring you graduate with a solid visual portfolio aligned with what agencies, marketing departments, and design studios are looking for.
Studying the Higher Vocational Training Programme in Marketing and Advertising in Mallorca will allow you to dive into the world of marketing, communication, and creativity, with practical and up-to-date training that responds to the latest industry demands.
Throughout the program, you will acquire the skills to design, manage, and evaluate communication projects, advertising campaigns, and digital marketing strategies. Additionally, you will have access to recognized certifications that will boost your employability and open doors in an increasingly innovative and competitive labor market.
Higher Technician in Marketing and Advertising
Official degree issued by the Ministry of Education and Vocational Training of the Government of the Balearic Islands
Higher Vocational Training Programme in Marketing and Advertising
In-house diploma in Marketing and Advertising issued by eserp
Advanced Professional Programme Certificate
Qualifications obtained through the Higher Vocational Training Programme
Career opportunities and entry profile
Entry Profile
If you are passionate about communication, creativity, and new technologies, our Higher VET in Marketing, Advertising, and Public Relations is your best choice.
This program is aimed at students who have completed High School (Bachillerato), an accredited International Baccalaureate, or an Intermediate VET (Grado Medio), and who wish to continue their training in a practical, innovative environment with international reach.
Specifically, it is designed for young people interested in marketing, public relations, commercial research, and the design of commercial and digital campaigns.
- Initiative and action-oriented mindset.
- Entrepreneurial and innovative spirit.
- Ability to communicate with clarity and impact.
- Analytical skills and a problem-solving orientation.
- Talent for teamwork.
- Commitment, effort, and perseverance.
Career Opportunities
Our Higher Higher Vocational Training Programme in Marketing, Advertising, and Public Relations is designed for you to develop your creativity while adapting to the demands of the digital environment. Upon completion, you will be able to choose from a wide variety of positions, depending on your preferences and skills:
Event Planning Technician: Planning, production, and logistical management of corporate events, trade fairs, and promotional acts.
Junior Account Executive (Agencies): Liaison between the advertising agency and the client, managing the day-to-day operations of campaigns.
Market Research Assistant: Gathering and analyzing market data, managing surveys, and studying consumer behavior.
Assistant Product Manager: Supporting the launch strategy for new products and monitoring their lifecycle in the market.
Advertising Material Designer: Creating basic graphic assets and visual content for digital and offline campaigns.
Digital Marketing Specialist: Managing SEO, SEM, and online presence optimization.
Social Media Manager (Community Manager): Engaging online communities and creating content calendars.
Communication Department Technician: Supporting the execution of internal and external communication strategies.
Educational Program
Objectives of this Higher Vocational Training Programme
The eserp Higher Vocational Training Programme in Marketing and Advertising has the primary objective of providing the necessary tools to manage a company's brand identity, from a practical perspective aligned with the challenges of the digital environment. To this end, the programme sets out the following objectives:
- Prepare basic reports and professional briefings, analysing markets, audiences, and trends to define effective and results-oriented commercial strategies.
- Design commercial prospecting plans adapted to the digital and physical environment, applying segmentation, positioning, and offer personalisation criteria.
- Interpret and transform market data into strategic decisions, using statistical techniques and analytical tools to optimise commercial actions.
- Define and execute a company’s public relations strategies, aligning brand objectives with corporate communication actions and reputation management.
- Manage the launch and positioning of products and services, applying marketing mix techniques, brand storytelling, and customer experience analysis.
- Plan, develop, and evaluate digital marketing campaigns, integrating social media, online advertising, email marketing, SEO/SEM, and automation, with an omnichannel and measurable approach.
Throughout the Higher Vocational Training Programme, you will acquire the necessary skills to analyze markets, detect business opportunities, manage brands, and design positioning strategies. You will also learn to develop advertising campaigns in both digital and traditional media, mastering key tools of current marketing, from the online environment to the point of sale.
The programme is designed to replicate a company's real-world environment, with the goal of having you start your professional career with the experience, confidence, and strategic mindset needed to stand out from day one.
The programme is designed to replicate a company's real-world environment, with the goal of having you start your professional career with the experience, confidence, and strategic mindset needed to stand out from day one.
Second year:
Access to university degrees:
Eserp offers its students a wide range of possibilities for credit transfer within various university degrees.
In Barcelona, the following degrees can be transferred:
- Bachelor´s Degree in Advertising, Marketing, and Public Relations.
- Bachelor’s Degree in International Business.
- Bachelor’s Degree in Law.
- Bachelor’s Degree in Criminology.
In Madrid, the following degrees can be transferred:
| MODULE RECOGNITION IN MADRID: |
|---|
| Bachelor’s Degree in Marketing. |
| Bachelor’s Degree in Business Administration and Management. |
Admissions
Admission process for this HVT programme
Price
Tuition fees and payment options
First-year tuition fees:
€4,750.00
First payment: €900.
Remainder of the academic year: 10 interest-free monthly instalments from September to June of €385, directly financed by eserp.
Testimonials
What our students say
If you haven't decided where to study a Higher Vocational Training Programme yet, you'll be interested in hearing what our alumni think about this programme.
