A centre affiliated with the Universitat de Vic - Universitat Central de Catalunya.
University-specific qualification awarded by UVIC-UCC.
| FUNDAMENTOS DEL MARKETING DIGITAL: |
|---|
| Organisational culture and change. |
| Introduction to digital marketing and digital strategy. |
Detail
What our Master’s in Digital Marketing offers
In a fast-moving world where technology is becoming ever more influential—reshaping the way we communicate—traditional marketing tools are no longer enough. Organisations now demand professionals who can tackle the challenges of the digital environment.
Our Master´s in Digital Marketing Management & New Technologies is designed to help you develop the skills needed to build effective strategies, connect with audiences and harness the full potential of emerging digital platforms. All of this is delivered with an international outlook and supported by the latest marketing technologies.
Training programme delivered in collaboration with the Spanish Branding Association.
Training programme delivered in collaboration with the Spanish Branding Association.
At eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the country’s largest network of brand management experts.
Thanks to this partnership, our students gain access to masterclasses, exclusive activities, industry events and high-value content delivered by leading professionals from the sector.
Explore every aspect of the programme in detail
Download the programme brochure and discover everything about Digital Marketing and New Technologies.
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Specialise in digital marketing in Barcelona
Learn from industry experts the latest digital positioning strategies, in a dynamic city that leads in technology and creativity.
Meet the Admissions Department
Leticia Gálvez
We want to get to know you: your talents, strengths and ambitions. Your academic adviser will guide you to bring out the best in you and ensure your time at eserp aligns with what you want for your future.
Program
Why study the Master´s in Digital Marketing Management & New Technologies at eserp Barcelona?
Our methodology combines masterclasses with international experts, practical workshops on the tools that have redefined the world of strategic marketing, and approaches such as Agile and Design Thinking, alongside workbooks to guide your day-to-day learning.
What are eserp's Welcome Days?
eserp’s Welcome Days are a series of induction days held at the start of the academic year for new students. Their aim is to help you settle into the university community through activities such as:
- Introduction to the campus and available services.
- Information sessions on teaching approach, learning and graduate employability.
- Social and networking activities to meet classmates, lecturers and staff.
- Introductory workshops and seminars on key skills and professional development.
Digital Marketing Fundamentals:
Artificial Intelligence and New Technologies:
| DIGITAL TECHNOLOGIES: |
|---|
| Digital transformation. |
| Augmented reality. |
| Virtual reality. |
| Mixed reality. |
| Metaverse. |
| Video mapping. |
| Blockchain. |
| NFT. |
Community management and online reputation crisis management:
| COMMUNITY MANAGEMENT AND ONLINE REPUTATION CRISIS MANAGEMENT: |
|---|
| Social listening. |
| Meta: Instagram and Facebook. |
| X (formerly Twitter). |
| YouTube. |
| LinkedIn. |
Digital and social media strategies: communication strategy:
| DIGITAL AND SOCIAL MEDIA STRATEGIES: COMMUNICATION STRATEGY: |
|---|
| Digital strategy. |
| Social media strategy. |
| Digital marketing plan. |
| AI to support strategic decision-making. |
| Creating and managing a marketing plan with generative AI. |
Search engine positioning:
| SEARCH ENGINE POSITIONING: |
|---|
| WordPress and blogs. |
| SEO. |
| SEO supported by AI. |
| Competitor analysis tools. |
| Copywriting. |
| GOOGLE TOOLS: |
|---|
| Google Analytics. |
| Google Analytics certification. |
Legal aspects of digital environments and Artificial Intelligence:
| LEGAL ASPECTS OF DIGITAL ENVIRONMENTS AND ARTIFICIAL INTELLIGENCE: |
|---|
| Regulations and legal framework. |
| Data security and cybersecurity. |
| Ethics and privacy protection. |
| Organisational responsibilities and best practice. |
Data marketing and big data:
| DATA MARKETING AND BIG DATA: |
|---|
| Big Data. |
| Data Marketing. |
| CRM. |
| AI-assisted data analysis. |
Managing digital marketing teams:
| MANAGING DIGITAL MARKETING TEAMS: |
|---|
| Digital marketing organisations. |
| Agile methodologies. |
What do we mean by skills stacking?
Our Skills Stacking sessions encourage the development of multiple skills that, when combined, create a distinctive competitive advantage and support success in professional settings and highly competitive environments. Building new skills through applied methodologies provides the essential knowledge to lead complex, multidisciplinary workplaces. Through our Skills Stacking sessions, you will build a portfolio of capabilities that sets you apart from other professionals by developing the seven skills that underpin this model: Critical Thinking, Business Acumen, Active Learning, Professional Skills, Self-management and Growth, Design Skills and Problem Solving. All delivered through sessions with professionals and companies that are part of the eserp ecosystem.
All delivered through sessions with professionals and companies that are part of the eserp ecosystem.
PMO – Project Management Office
Access expert support throughout the planning, reflection and delivery of your professional project through the Project Management Office. Everything is overseen by the academic coordinator, a PMO adviser and a supervisor—from shaping the initial idea through to the final presentation and defence. This model is built on business standards and provides training, resources and support to manage strategic, tactical or operational projects, using an expert-adapted methodology for Master’s and MBA programmes. This is a way of complementing your learning that sets us apart from other master’s programmes in general and strategic management, and helps you develop capabilities such as:
- Effective teamwork focused on clear objectives and milestones.
- Strategic capability.
- Resource optimisation.
- Analysis, management methods and implementation.
If you study our Master’s in Digital Marketing and New Technologies in Barcelona, you will receive advanced, specialist training and gain official qualifications recognised in both academic and professional settings.
In addition, it provides access to international certifications that validate your skills in business strategy, data analysis and decision-making, strengthening your profile in a highly competitive environment.
Master’s in Digital Marketing Management and New Technologies
Eserp’s own qualification
Master’s in Digital Marketing & Social Media Management
University-specific qualification awarded by UCC-UVIC
International Certificate1
Awarded by the University of Applied Sciences Schmalkalden (Germany)
International Certificate1
Awarded by the European Communication School (France–Belgium)
1 Students who complete and pass eserp’s own study plan, attend international conferences and produce a piece of work based on those conferences will be awarded the International Certificates.
Online job platform
Join the Eserp Job Portal and connect with qualified talent. A wide range of jobs and professional placements from employers are waiting for you.
Eserp Talent Fair
Committed to graduate employability and our students’ career progression, eserp organises an annual Careers Fair at each campus.
Boost your career in digital marketing with Eserp Talent
Access exclusive opportunities, connect with employers across a wide range of sectors—from creative agencies to strategic consultancies—and receive tailored guidance to achieve your career goals from day one.
- Exclusive professional placements and jobs.
- Networking with top-tier employers.
- Specialist career advice.
Testimonials
What our students say
If you are still choosing between private universities in Barcelona that offer digital marketing, you may find it helpful to hear what our alumni have to say about the programme.
Admissions
Admissions process
Price
Prices and payment methods for students
€12,200.00
First payment: €1,800.
Remainder of the academic year: 10 monthly instalments, financed directly by eserp, interest-free, from October to July, of €1,040.
