Master’s in Marketing and Commercial Management

Detail

What our Master’s in Marketing and Commercial Management offers

October 2026 / 9 months

60 ECTS

We operate in a constantly evolving environment, where brands are looking for professionals who can adapt to the digital landscape while integrating the fundamentals of traditional marketing. Strategic profiles with sound judgement and clear vision, ready to anticipate ongoing market shifts and new consumer demands.

With this practical master’s in commercial management, you will train to launch products, plan effective multichannel communication strategies, analyse consumer behaviour and lead sales teams. You will also develop an international mindset and learn to connect data, strategy and creativity to help organisations truly achieve their objectives.

Centre affiliated to the Universitat de Vic – Universitat Central de Catalunya.

University-specific qualification awarded by UVic-UCC.

Training programme in collaboration with the Spanish Branding Association (AEBRAND).

At eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the country’s largest network of brand management experts. Thanks to this partnership, our students gain access to masterclasses, exclusive activities, professional events and high-value content delivered by established industry leaders.

Explore every aspect of the programme up close

Download the programme brochure and discover everything about the Master’s in Marketing and Commercial Management.

Download the brochure

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Specialise in marketing management from Barcelona

Studying commercial management in Barcelona gives you the opportunity to train in an ideal environment for developing a global perspective on marketing

Meet the Admissions Department

Marta Sesé

We want to get to know you: your talents, strengths and ambitions. Your programme adviser will guide you to bring out your best and ensure your time at eserp aligns with what you want for your future.

Let’s Talk About Your Goals

Program

Why study the Master’s in Marketing and Commercial Management at eserp Barcelona?

Our methodology combines masterclasses with international experts, practical workshops on using sector-specific digital tools for marketing and sales management, and methods such as Agile or Design Thinking, as well as workbooks to guide your day-to-day learning.

What are eserp’s Welcome Days?

Welcome Days are a series of welcome events organised at the start of the academic year for new students. Their aim is to support your integration into the university community through activities such as:

Introduction to the campus and available services.
Information sessions on teaching methods, learning and graduate employability.
Social activities and networking to meet fellow students, lecturers and staff.
Introductory workshops and seminars on key skills and professional development.

Marketing fundamentals.

Understand marketing as a process that must be well planned and strategically focused in order to succeed.
Learn the fundamentals of marketing, its role, and how to create an effective marketing plan.

MARKETING FUNDAMENTALS
The market and its environment: VUCA–BANI–RUPT–TUNA.
The dimensions of marketing.

B2B, B2C AND H2H MARKETING.
B2B description and its key characteristics.
B2C description and its key characteristics.
H2H description and its key characteristics.

MARKETING DATA: RESEARCH, NEUROMARKETING AND ARTIFICIAL INTELLIGENCE.
Marketing research and information systems.
Market research and neuromarketing.
Artificial intelligence and business information systems.

BRAND AND REPUTATIONAL RISK.
What is a brand? Personal branding vs corporate branding.
Communication in critical environments.
Reputation management plan.

LEGAL FRAMEWORK.
The legal environment of marketing.
General Data Protection Regulation (GDPR).
Consumer protection regulations.

Marketing ecosystems – the market and the consumer.

Understand consumers, generate insights to deliver value and achieve efficient market outcomes.

CONSUMER BEHAVIOUR.
STP model (segmentation, targeting and positioning).
B2C overview and its key characteristics.
H2H overview and its key characteristics.

SALES DEPARTMENT: SOCIAL SELLING, KEY ACCOUNT MANAGEMENT AND NEGOTIATION.
Storytelling: how to tell stories, build them and sell them on social media.
Key account management and trade marketing.
Negotiation tools for successful agreements.

SUPPLY CHAIN AND DISTRIBUTION MANAGEMENT: NEW BUSINESS MODELS.
Commercial and distribution policy.
Supply chains and physical logistics.
New business models.

SALES BUDGET: PRICING POLICY, PROFIT AND GROSS MARGIN.
Core concepts of sales forecasting.
Pricing policy: sales margin and the market.
Financial policy: the profit and loss account.

Digital strategies.

Harness the power of digital technology to develop business strategies.

DIGITAL MARKETING AND E-COMMERCE.
The concept of a liquid market.
E-commerce platforms.
Digital marketing campaigns and KPIs.

SOCIAL MEDIA STRATEGY.
Social media structure.
Social media strategy.
Influencers and emerging roles.

DIGITAL ECOSYSTEM STRATEGY.
Digital transformation and its different areas.
Strategic planning for digital transformation.
Digital transformation of business models and digital business leadership.
Digitalisation and its areas of application.

What do we mean by skills stacking?

Skills Stacking sessions encourage the development of a range of abilities that, when combined, provide a distinctive competitive advantage and support success in professional settings and highly competitive environments. Adding new skills through the application of practical methodologies provides the essential knowledge needed to lead complex, multidisciplinary workplaces. Through our Skills Stacking sessions, you will build a portfolio of capabilities that will set you apart from other professionals by developing the 7 skills that underpin this model: Critical Thinking, Business Acumen, Active Learning, Professional Skills, Self-management and Growth, Design Skills and Problem Solving. All delivered through sessions with professionals and organisations within the eserp ecosystem.

All delivered through sessions with professionals and organisations within the eserp ecosystem.

PMO – Project Management Office

Enable experts to support you throughout the process of defining, reflecting on and delivering your professional project through the Project Management Office. Everything is overseen by the Academic Coordinator, a PMO adviser and a supervisor, from the initial concept through to the final defence. This model is based on business standards and provides training, resources and support to manage strategic, tactical or operational projects, using a methodology adapted by experts for Master’s and MBA programmes. It is a way of complementing your learning experience that sets us apart from other master’s in commercial management and marketing, through which you will develop competencies such as:

Effective teamwork focused on clear objectives and milestones.
Strategic capability.
Resource optimisation.
Analysis, management methods and implementation.

If you study our Master’s in Marketing and Commercial Management in Barcelona, you will receive advanced, specialist training and gain qualifications recognised in academic and professional settings.

It also provides access to international certifications that validate your competencies in business strategy, data analysis and decision-making, strengthening your profile in a highly competitive environment.

MSc in Marketing and Commercial Management

Eserp private qualification

MSc in Marketing and Commercial Management

University-specific qualification awarded by UCC-UVic

International certificate¹

Awarded by the University of Applied Sciences Schmalkalden (Germany)

International certificate¹

Awarded by the European Communication School (France–Belgium)

¹Students who complete and pass eserp’s university-specific study plan, attend international conferences and produce an assignment based on those conferences will be awarded the International Certificates.

Online jobs platform

Join the Eserp Job Portal and connect with qualified talent. A wide range of jobs and professional placements from employers are waiting for you.

Eserp Job Portal

Eserp Talent Fair

Committed to graduate employability and our students’ career progression, eserp organises an annual Careers Fair at each campus.

Eserp Talent

Boost your career in marketing management with Eserp Talent

Access exclusive opportunities, connect with employers and receive personalised guidance to achieve your career goals in marketing and commercial management.

Exclusive professional placements and jobs.
Networking with leading employers.
Specialist career guidance.

I want to find out more

Partner organisations supporting our students’ professional development:

01 / 01

Fair Finance Vorsorgekasse

Dayanani Prestige Group

Testimonials

What our students say

If you are still choosing between private universities in Barcelona offering Marketing Management and Commercial Management, you may find it helpful to hear what our alumni think about the programme.

01 / 04

Studying the Master’s in Marketing has been a very rewarding experience, and I would do it again without hesitation. The lecturers who deliver the modules are working professionals who, as well as teaching the fundamentals, draw on their own experience and use real-world examples.

Aina Forteza

Marketing Manager at Amer e Hijos

After several years working in legal advisory, eserp’s Master’s gave me all the knowledge I needed to make a complete career change and move into my current role in commercial planning within a leading hospitality group. Without a doubt, it was an excellent experience both personally and academically for anyone who wants to start or deepen their career in these areas, and it can be balanced perfectly with other work commitments.

Xisca Riusech

Strategy Project Manager to the CCO, EMEA at Barceló Hotel Group

Eserp confirmed the career path I love and have chosen as my profession. As an international student, I felt very supported from the beginning, and eserp was the link to the employer that gave me my first work experience through an international placement. I will always be very grateful.

Barbara Zumiko Roja

Digital Marketing Strategist and Data Analyst

I needed a push to create and grow my own business. The master’s content and teaching staff gave me the marketing and sales knowledge, as well as the self-confidence, I needed to make it happen.

Hüseyin Berk Altiçiflik

Team Leader, International Marketing and E-commerce at Goldstore

The content was modern, relevant and stimulating. Each topic felt like a challenge to solve. We had lots of practical work: simulations, side projects, an intensive digital marketing course, participation in international conferences and a final project that contributed to my skills development. I am deeply grateful to eserp for offering me a unique opportunity and for inspiring me to take on new professional challenges.

Ana Tizliarishvili

Master’s in Marketing alumni

Admissions

Admissions process

Documentation

Application form. Photographs. Copy of your ID card (both sides). Access-route documentation.

Admissions assessments

Interview with the admissions team and/or the programme coordinator, if required.

Decision

Admissions decision / Notification of admission to the programme.

Enrolment / Registration

Once admission has been confirmed, the applicant must pay the enrolment fee and complete the required documentation.

Price

Prices and payment methods for students

€12,200.00

First payment: €1,800.

Remainder of the academic year: 10 monthly instalments, financed directly by eserp, interest-free, from October to July, of €1,040.

5% early payment discount.

Qualification issuance fees not included.
If the student pays the full programme fee at a price different from that shown on the website (due to scholarships or financial support), the early payment discount will be 5% of the final amount payable.
The 5% early payment discount will also apply to students who, after paying the enrolment fee, decide to pay the remaining programme fees before the programme start date. In this case, the discount is applied to the outstanding balance.
This Master’s is eligible for training subsidies through FUNDAE (formerly Fundación Tripartita).

MSc in Marketing and Commercial Management in Barcelona

What our Master’s in Marketing and Commercial Management offers