MBA in Barcelona

Detail

What our MBA Master's Degree in Barcelona offers

October 2026 / 9 months

60 ECTS

Our MBA Master's Degree in Barcelona prepares you to lead in today's dynamic, global and highly competitive business environment. The programme is designed to accelerate your career and help you make strategic decisions, manage resources efficiently and generate real impact in any type of organisation.

You will develop skills in strategic management, team management, innovation, marketing, finance and sustainability. All through a practical methodology based on real cases, digital tools and sessions with active professionals.

Centre affiliated with the University of Vic - Central University of Catalonia.

University degree issued by UVIC-UCC.

Training in collaboration with the Spanish Branding Association.

At eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the largest network of brand management experts in Spain. Thanks to this agreement, our students have access to masterclasses, exclusive activities, professional events and high-value content delivered by real leaders in the sector.

Discover all aspects of the programme up close

Download the programme and discover everything about the MBA

Download the brochure

Can we help you?

Leave us your details and we’ll get in touch with you to answer your questions.

Fields marked with * are required

First name: *

Last name: *

Email: *

Country: *

Profile type: *

Education level: *

Years of experience:

Main goal when taking this master’s degree:

When would you like to start?:

Phone:

I have read and accept the privacy policy.*

I agree to receive invitations to events and information about products from the Digitalent Group to improve my knowledge and skills.

Specialise in business management in Barcelona

Barcelona is a hub for innovation, entrepreneurship and large corporations, making it an ideal environment to specialise in leadership and business management.

Meet the Admissions Department

Leticia Gálvez

We care about getting to know you: your talents, strengths and dreams. Your advisor will guide you to bring out the best in you and ensure that your time at eserp fits in with what you want for your future.

Let’s Talk About Your Goals

Program

Why study the MBA Master's Degree at eserp Barcelona?

Our methodology combines masterclasses with international experts, practical workshops on the use of tools that have redefined the world of business management and methods such as Agile or Design Thinking, and workbooks to guide your daily learning.

What are eserp Welcome Days?

Welcome Days are a series of welcome events organised at the beginning of the academic year for new students. Their aim is to facilitate the integration of students into the university community through activities such as:

Presentation of the campus and the services available.
Informative talks on methodology, training and employability.
Social and networking activities to meet classmates, lecturers and staff.
Introductory workshops and seminars on key skills and professional development.

Corporate Strategy:

Understand the strategic decisions that create value by driving the company's growth. Learn the decision-making process for achieving the company's long-term vision and objectives.

CORPORATE FINANCE: STRATEGY AND VALUE CREATION:
Money as a product. Technological advances, changing patterns of global trade and geopolitical tensions are causing rapid changes in both the global economy and the local and regional economies of countries. Throughout this module, students will gain an understanding of how regional and global markets function, as well as the basic concepts that shape today's commercial operations.
Fundamentals of finance. «The increasing openness and interdependence between countries» could be a simple definition of globalisation. The module provides students with a theoretical and practical understanding of how business strategy can be formulated in light of external and internal conditions, with an emphasis on the international context.
Balance sheets, income statements, and financial projections. «The increasing openness and interdependence between countries» could be a simple definition of globalisation. The module provides students with a theoretical and practical understanding of how business strategy can be formulated in light of external and internal conditions, with an emphasis on the international context.

AGILE PROJECT AND RISK MANAGEMENT:
Design thinking.
Lean startup.
Agile methodology.

BUSINESS ETHICS:
Principles of business ethics.
Types of business ethics.

BUSINESS POLICY AND STRATEGIC DECISIONS:
Setting business objectives.
Achieve goals and objectives.
Business plan versus business strategy.

HUMAN RESOURCES AND TALENT ACQUISITION:
New roles in a fluid world.
Leadership versus management in strategic development.
New profiles for a new reality.

BUSINESS ANALYSIS. BUSINESS INTELLIGENCE:
Customer analysis / Operations analysis / People analysis.
Data governance / Analytical databases.

COOPERATION AND CONFLICT RESOLUTION. CORPORATE SOCIAL RESPONSIBILITY:
Communication and conflict resolution.
Analysis of situations of uncertainty.
Corporate brand and corporate social responsibility.

Network and Innovation in Management:

Learn the process of guiding new ideas from conception to implementation. It equips you with the skills, knowledge and creative tools you need to spot opportunities, whether you decide to launch your own business or become the driving force behind innovation in an existing one.

GLOBALISATION AND INTERNATIONALISATION IN BUSINESS:
Globalisation versus internationalisation. The objective of this module is to provide a basic outline of how logistics and supply chain management work within a company, enabling you to critically analyse how the concepts can be applied to a variety of industries and organisations. FB
Globalisation: concept and key debates.

SUPPLY CHAINS AND LOGISTICS:
Fundamentals of supply chain and logistics. Alignment with company strategy.
New logistical challenges. Decentralisation, environmental footprint and urban development.

CHANGE AND INNOVATION MANAGEMENT:
Framework conditions for change management and innovation.
Develop a strategy for responding to change.
Organisational culture and change.

Fundamentals of Marketing:

Understand marketing as a process that must be well planned and strategically focused in order to be successful.
Learn the fundamentals of marketing, its function, and how to create an effective marketing plan.

BASICS OF MARKETING FROM THE PERSPECTIVE OF NEW MANAGEMENT:
The Market and its Environment: VUCA-BANI-RUPT-TUNA. Companies are adopting various technologies, from artificial intelligence to automation, to remain competitive and meet changing consumer needs. This digital revolution goes beyond software updates; it is also about embracing innovation and remaining agile in a constantly evolving environment.
The dimensions of marketing. Drawing on disciplines such as psychology and economics, neuromarketing examines how and why consumers think and behave as they do. In this module, students will be able to appreciate the importance of considering consumers and users in the strategy design process.

B2B - B2C - H2H MARKETING:
B2B description and key features.
Description of B2C and its key features.
Description of H2H and its key features.

MARKETING DATA: RESEARCH, NEUROMARKETING AND ARTIFICIAL INTELLIGENCE:
Marketing Research and Information Systems.
Investigación de mercados y neuromarketing.
Artificial Intelligence and Business Information Systems.

BRAND AND REPUTATIONAL RISK:
What is a brand? Personal brand vs corporate brand.
Communication in critical environments.
Reputation plan.

LEGAL FRAMEWORK:
Legal environment of marketing.
General Data Protection Regulation (GDPR).
Consumer protection regulations.

Marketing ecosystems – The market and the consumer:

Understanding consumers, creating perspectives to offer value and achieving efficient results in the market.

CONSUMER BEHAVIOUR:
STP model (Segmentation, Targeting, and Positioning).
User archetypes.
Ideal and potential customer - Buyer persona.

SALES DEPARTMENT. SOCIAL SALES, KEY ACCOUNT MANAGEMENT AND NEGOTIATION:
Storytelling, crafting stories, and promoting them on social media.
Key account management and commercial marketing.
Negotiation tools for successful agreements.

SUPPLY CHAIN AND DISTRIBUTION MANAGEMENT. NEW BUSINESS MODELS:
Commercial and distribution policy.
Supply chains and physical logistics.
New business models.

SALES BUDGET. PRICING POLICY. PROFITS AND GROSS MARGIN:
Sales forecasting basics.
Pricing policy. Sales margin and market.
Financial policy: profit and loss account.

Digital strategies:

Harnessing the power of digital technology to create business strategies.

MARKETING DIGITAL Y COMERCIO ELECTRÓNICO:
Concept of a liquid market.
E-commerce platforms.
Digital Marketing Campaigns and Indicators.

SOCIAL MEDIA STRATEGY:
Social network structure.
Social media strategy.
Influencers and new roles.

DIGITAL ECOSYSTEM STRATEGY:
Digital transformation and its different areas.
Strategic planning for digital transformation.
Digital transformation of business models and digital business leadership.
Digitisation and its areas of application.

Skills stacking, what do we mean by it?

Skill Stacking sessions encourage the cultivation of various skills which, when combined, provide a unique competitive advantage and promote success in highly competitive professional fields and environments. The incorporation of new skills, through the application of methodologies, provides the essential knowledge to lead complex and multidisciplinary work environments. Thanks to our Skill Stacking sessions, you will acquire a set of skills that will set you apart from other professionals by developing the seven skills that are the pillars of this model: Critical Thinking, Business Acumen, Active Learning, Professional Skills, Self-management and Growth, Design Skills, and Problem Solving. All this is achieved through sessions with professionals and companies that coexist in the eserp ecosystem.

All through sessions with professionals and companies that coexist in the eserp ecosystem.

PMO – Project Management Office

It enables experts to support you throughout the entire process of defining, reflecting on and delivering your professional project through the Project Management Office. Everything is overseen by the Academic Coordinator, a PMO advisor and a supervisor, from the conception of the idea through to its defence. This is a model based on corporate standards, providing training, resources and support to manage strategic, tactical or operational projects, applying a methodology adapted by experts for Master’s and MBA programmes. This is a way of complementing your learning that sets us apart from other MBA master’s programmes, through which you will develop competencies such as:

Effective teamwork focused on concrete objectives and milestones.
Strategic capability.
Resource optimisation.
Analysis, management methods and implementation.

If you enrol in our MBA Master's Degree, you will receive advanced and specialised training, acquiring official qualifications that are recognised in both academic and professional circles.

It also provides access to international certifications that endorse your skills in business strategy, data analysis and decision-making, strengthening your profile in a highly competitive environment.

MBA – Master in Business Administration

Private qualification from eserp

MBA – Master in Business Administration

Degree awarded by UCC-UVIC

International Certificate¹

Issued by the University of Applied Sciences, Schmalkalden (Germany)

International Certificate¹

Issued by the European Communication School (France – Belgium)

¹Students who complete and pass eserp’s proprietary curriculum, attend international conferences and produce a piece of work based on those conferences will be awarded the International Certificates.

Online employment platform

Join the Eserp Job Portal and connect with qualified talent. Numerous jobs and internships await you.

Eserp Job Portal

Eserp Talent Fair

Sensitive to the employment prospects and professional development of its students, eserp organises an annual Job Fair at each of its campuses.

Eserp Talent

Boost your career in business management with Eserp Talent

Access exclusive opportunities, connect with leading companies in sectors such as consultancy, finance, technology or industry, and receive personalised guidance to achieve your career goals from day one.

Exclusive internships and job opportunities.
Networking with top-tier companies.
Specialist advice.

I want to know more

Companies with agreements for the professional development of our students:

01 / 01

IAG – International Airlines Group

Testimonials

What our students say

If you are still choosing between several private universities in Barcelona that offer MBAs, you will be interested to hear what our alumni think about the programme.

01 / 04

The master's degree I completed at the Eserp Business School has improved my general marketing knowledge, which I will be able to use in my daily work as I strive for greater professional advancement.

Amelia Reyes Mora

Founder of AF Strategic Communication

After studying for my MBA at eserp, I grew not only professionally but also personally. It opens doors, encourages networking, creates friendships and supports you in your professional career during and after the course.

Myriam Wurm

Vice President of Sales for the Balearic Islands at NetJets Europe

It's not easy to start from scratch after 40, but the effort has been worth it. This Master's degree has given me a new opportunity.

Antonio Garrido

Specialist in Governance and Data Protection

I have been fortunate enough to be part of the eserp family for the 2021/22 academic year. The year I spent in Barcelona at eserp was one of the best experiences of my life. I met a great group of friends from all over the world. We had highly qualified teachers who were practising professionals in different fields at large multinational companies. I would like to thank eserp for everything.

Shonosir Sharakhmedov

Senior Project Coordinator at SPA

Admissions

Admission Process

Documentation

Application for admission. Photographs. Photocopy of both sides of your national identity card. Documentation via access.

Entrance examinations

Interview with the admissions department and/or programme coordinator, if necessary.

Resolution

Admission process decision / Notification of admission to the programme.

Registration / Enrolment

Once admission has been confirmed, the candidate must pay the registration fee and complete the documentation.

Price

Prices and payment methods for students

€16,100.00

First payment: €3,400.

Remainder of the Academic Year: 12 monthly instalments, financed directly by eserp, interest-free, from October to September, of €1,058.33

5% discount for prompt payment.

Certificate issuance fees not included.
If the student pays the full programme fee at a price different from that indicated on the website (due to the application of scholarships or financial aid), the early payment discount will be 5% of the final amount payable.
The 5% discount for early payment will also apply to students who, after paying the registration fee, decide to pay the rest of the programme before it begins. In this case, the discount will be applied to the outstanding amount.
Master's degree included in the Tripartite Foundation's bonus programmes.

What our MBA Master's Degree in Barcelona offers