Lead the strategy that turns every opportunity into profitability.
Stars
Teaching and Employability
How can you optimise a company’s marketing, sales and distribution channels? And how can you identify the audiences your product or service is aimed at? These are just two of the many questions we answer in the Yield & Revenue Management programme, with the aim of maximising sales while optimising the company’s available resources. A major challenge lies ahead, doesn’t it?
Although the biggest challenge will be moving from theory to practice: we will invite you to take part in real business scenarios so that you can consolidate your knowledge.
Throughout that process, you will discover all the variables involved in achieving business objectives: you will learn how to set prices and forecast demand, develop digital marketing strategies and master the tools that will enable you to optimise digital sales channels, among other key areas. In addition, you will also put revenue management strategies into practice, which are essential to achieving the final goal: increasing sales through the implementation of the best optimisation strategies.
Enjoy this broad range of knowledge and tools by studying the Yield & Revenue Management programme at eserp.
Programme delivered in collaboration with AirEuropa.
Leave us your details and we’ll get in touch with you to answer your questions.
We care about getting to know you: your talents, strengths and ambitions. Your adviser will guide you to bring out your best and make sure your time at eserp aligns with what you want for your future.
With the Executive Programme in Yield & Revenue Management, you will train in the strategies and tools that make it possible to maximise profitability in sectors such as hospitality, tourism and services. You will learn how to interpret data, anticipate demand and make strategic decisions that increase the performance of any business.
A practical and up-to-date approach will allow you to apply your knowledge directly in real-world environments, guided by industry experts. We want you to become part of a new generation of professionals capable of turning revenue management into a competitive advantage.
| DIGITAL MARKETING STRATEGY & E-COMMERCE: |
|---|
| Objective and strategy of online marketing. |
| Customer Journey. |
| SEM / SEO Social Media. |
| Emailing. |
| Metasearch engines. |
| Programmatic DSP + DMP. |
| REVENUE MANAGEMENT STRATEGIES IN THE RESTAURANT SECTOR: |
|---|
| Demand management in restaurants. |
| Pricing in the restaurant sector. |
| Capacity and shift management. |
| Technologies in Revenue Management for the restaurant sector. |
| Segmentation and personalisation. |
| Key Performance Indicators (KPIs). |
Skills Stacking promotes the development of a wide range of skills which, when combined, create a unique competitive advantage and help professionals thrive in workplace environments. Through the application of methodologies, the acquisition of new skills provides the knowledge needed to lead complex and multidisciplinary professional roles.
Workshop objectives:
Methodology:
Estudiar el Programa Executive en Yield & Revenue Management en Mallorca te permitirá dominar las técnicas clave de pricing, forecasting y optimización de ingresos en un mercado en constante evolución. Desarrollarás una mentalidad analítica y estratégica orientada a la eficiencia y a la toma de decisiones basadas en datos.
Además, obtendrás una titulación reconocida por eserp y formarás parte de una red de profesionales que buscan liderar la transformación del sector desde la gestión inteligente y la innovación constante.
Titulación expedida por Eserp
Únete a Eserp Job Portal y conecta con talento cualificado. Numerosos trabajos y prácticas de empresas te esperan.
Access exclusive opportunities, connect with leading companies in the luxury sector and receive personalised guidance to achieve your professional goals from day one.
First payment: €800.
The remaining amount will be paid in 2 monthly instalments of €425, financed directly by eserp, interest-free.
