Business
He is a consultant, trainer, lecturer and author on Digital Transformation and Marketing.
He collaborates as a Marketing Speaker at various Business Schools such as ESADE, ESERP; INESDI, FOXIZE, EUNCET or Marketing and Webe IESE.
He is ranked number 5 in the ‘Top 50 Global Marketing Professors on X’ and ‘Top 20 global digital transformation influencers on X’ and is one of the top influencers in AI on LinkedIn.
He specialises in customer, centricity, agile innovation, agile management, digital strategy, digital ecosystems, liquid organisations and adoption of technology solutions.
