At a professional level, it excels at identifying problems in digital products and converts them into intuitive interfaces. His areas of expertise are prototyping, user research, competitive research, information architecture, user experience and user interface design, web design, mobile design. Some of the methodologies it uses are: interviews, affinity maps, user flows, user trips, people, sketches, wireframing, prototypes, usability tests, heuristic analysis, design thinking and visual design strategy.
