Provides the essential mathematical foundations to understand and solve problems in the economic and business fields. The module covers concepts of linear algebra, differential and integral calculus and their practical application to financial analysis and investment decision-making. Through the study of the time value of money, financial laws, and capital performance evaluation methods, students develop a solid foundation to interpret economic models accurately and critically. Additionally, autonomy in learning, logical reasoning, and the application of quantitative tools to the business context are promoted, in alignment with SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth).

Studies the functioning of the economic system as a whole, analysing the main indicators and phenomena that determine countries' economic activity. The module covers topics such as economic growth, inflation, unemployment, fiscal and monetary policy, and the interactions between different economic agents. Through the use of theoretical models and graphical and algebraic tools, students learn to interpret macroeconomic data and understand how public decisions influence economic equilibrium. It also encourages critical reflection on the global economy and the role of international institutions, promoting understanding of SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure), and SDG 10 (Reduced Inequalities).

Analyses the business internationalisation process and its relationship with market globalisation, providing students with practical understanding of how organisations design, manage, and execute their international expansion. The module examines the functional areas of the company and their adaptation to global environments, covering strategic management, human capital, corporate culture, and the organisational structure of multinational companies. Additionally, it explores market entry models, offshoring, and key international marketing decisions. Through case studies and group projects, students acquire skills to analyse economic, cultural, and regulatory environments, develop expansion plans, and communicate effectively in English in business contexts. In line with SDGs 1, 4, 5, 8, 9, 12, and 17, it promotes a global, ethical, and sustainable perspective on the business world.

Introduces students to the principles and procedures of business accounting, providing the necessary foundations to understand, record, and analyse an organisation's financial transactions. The module covers the complete accounting cycle, from gathering economic information to preparing financial statements, integrating aspects such as asset analysis, financial instruments, revenues, expenses, and results. Through a theoretical and practical approach, it fosters the ability to interpret a company's economic and financial situation, applying ethical and technical criteria in decision-making. Additionally, the use of digital tools and autonomous work is promoted as part of progressive learning. The subject aligns with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation and Infrastructure), and SDG 10 (Reduced Inequalities).

Explores the foundations and strategies of public relations in international contexts, analysing its historical development and role in global communication. The module covers strategic planning of public relations campaigns, from design and implementation to results evaluation, integrating the use of storytelling, crisis management, and risk communication. Through case studies and practical projects, students learn to design communication plans, apply negotiation techniques, and manage brand reputation in multicultural environments. It fosters the ability for critical analysis, leadership, and effective communication in English, promoting an ethical and sustainable approach in line with SDG 12: Responsible Consumption and Production.

Provides a comprehensive view of the legal framework governing business and commercial activities in the international arena. The module examines the operation of commercial companies in global markets, as well as international commercial contracts, with special attention to sales, transport, insurance, and banking agreements. Through the study of national, European, and international regulations, students understand the legal implications of foreign trade and corporate restructuring processes linked to globalisation. The programme combines theory and practice through case study analysis, strengthening the ability to interpret and apply commercial law in international contexts. In line with SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities), and SDG 13 (Climate Action), it promotes an ethical, responsible, and sustainable perspective on global trade.

Introduces the fundamental principles of statistics applied to data analysis in economic and business contexts. The module covers key concepts such as population, sample, and variable, data types, descriptive measures, and probability models, both discrete and continuous. Students learn to collect, organise, interpret, and present quantitative information, using statistical methods for decision-making in international business. Techniques for report writing and presentation of results are also covered, developing analytical skills, scientific rigour, and autonomy in learning. In line with SDG 4 (Quality Education) and SDG 9 (Industry, Innovation, and Infrastructure), the subject promotes responsible and ethical use of information in business management.

Analyses the behaviour of economic agents —consumers, producers, and regulators— and how their individual decisions influence resource allocation and market functioning. The module delves into key concepts such as supply and demand, elasticity, productivity, perfect competition, and imperfect market structures (monopoly and oligopoly), as well as market failures and potential public sector interventions. Through theoretical analysis and practical case studies, students develop skills to interpret price mechanisms, analyse market efficiency, and propose solutions to economic imbalances. In line with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 10 (Reduced Inequalities), it fosters a critical and applied understanding of microeconomics.

Studies international economic relations from an economic, political, and geostrategic perspective, analysing how globalisation and geopolitical tensions influence markets and national development. The module covers international economic growth, the main global actors —Europe, the United States, Asia, and Latin America—, and current challenges arising from conflicts, energy resources, and climate change. Through the study of theories, trends, and case studies, students acquire tools to understand global economic interdependence and assess its impact on international business. Additionally, it fosters critical thinking, analytical skills, and a global perspective, in line with SDGs 1, 8, 9, 10, 16, and 17, promoting a sustainable and responsible understanding of the international environment.

Analyses the functioning of the international economic system through the study of the main global and regional economic institutions and organisations. The module covers the role of the International Monetary Fund (IMF), the World Bank, the World Trade Organization (WTO), and other multilateral bodies such as the OECD, G-20, and UNCTAD, highlighting their influence on economic globalisation, international trade, and sustainable development. Through the analysis of real cases and economic policies, students acquire a critical understanding of the institutional, monetary, and commercial dynamics shaping the global economic environment. The subject fosters analytical thinking, applied research, and ethical reflection, in line with SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 16 (Peace, Justice, and Strong Institutions).

Provides the theoretical and practical foundations of market research, enabling students to design, conduct, and analyse research projects in national and international contexts. The module covers the main qualitative and quantitative techniques —in-depth interviews, focus groups, surveys, and observation— and teaches how to transform business problems into research questions that guide strategic decision-making. Through real project development, students learn to define objectives, collect data, interpret it, and present results with methodological rigour and commercial insight. Professional ethics in research and reflection on the impact of information on business strategy are also promoted. The subject aligns with SDG 4 (Quality Education), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production).

Provides an introduction to the social, geopolitical, economic, cultural, historical, and religious aspects of Chinese society, analysing its main differences with Western societies. The module enables understanding of China's evolution from the imperial system to the contemporary era, exploring its thought, customs, traditions, and social structure. Through an interdisciplinary approach, students develop communication, intercultural, and comparative analysis skills that enhance their global perspective and adaptability to international environments. In line with SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 16 (Peace, Justice, and Strong Institutions), it promotes a critical and respectful understanding of cultural diversity.

Analyses the legal aspects of taxation and labour relations in the context of international business, covering Spanish and European regulations as well as international conventions. The module examines the main taxes affecting international operations —personal income tax, corporate tax, and VAT—, along with key concepts such as tax residency, double taxation, non-resident income tax, and customs duties. It also explores the labour rights and obligations applicable to companies and employees in global environments, including employment contracts, collective agreements, and termination processes. The course promotes an ethical and practical understanding of international taxation and labour law, in line with SDG 3 (Good Health and Well-Being), SDG 5 (Gender Equality), and SDG 10 (Reduced Inequalities).

Introduces the fundamental principles of international finance and the functioning of global money and capital markets. The module analyses the international financial system, foreign exchange risk management, and financing and payment operations in foreign trade, such as documentary credit and letters of credit. Students learn to interpret international financial movements, understand the role of financial centres, and apply accounting and financial analysis tools at a global level. Additionally, they develop competencies to make strategic decisions in international environments, evaluating profitability and risk. The module combines theory and practice through case studies, fostering an ethical, analytical, and sustainable perspective on finance, in line with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production).

Analyses business internationalisation strategies and the key factors for designing, implementing, and consolidating a successful global expansion process. The module introduces the principles of strategic management and examines how organisations adapt their business models to the challenges of globalisation. Through real case analysis, students learn to assess international environments, identify opportunities and threats, and apply tools such as STEEP analysis, Porter’s model, and the VRIO framework. The course also covers market entry models, strategic alliances, and control indicators in global management. In line with SDG 9: Industry, Innovation, and Infrastructure, it promotes an ethical, innovative, and sustainable perspective on international business growth.

Explores the dynamics of international marketing in the context of globalisation and the internationalisation of the Spanish economy. The module analyses how companies operate, compete, and expand in global markets, with particular attention to the strategic management of multinational corporations. Topics include foreign direct investment, risk management, international distribution, global human resources, and the role of technological innovation in competitiveness. Through practical cases and applied activities, students develop skills to design international marketing strategies, manage operations, and understand the global economic and legal environment. In line with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), it fosters a global, sustainable, and ethical perspective on international business activity.

Introduces students to Chinese language learning, covering its main linguistic and cultural features. The module develops the fundamentals of phonology, morphology, syntax, and vocabulary, facilitating comprehension and production of everyday expressions in personal and professional contexts. Through practical activities such as dialogues, reading, writing, and listening comprehension, students learn to navigate basic communicative situations and progressively build a functional vocabulary. The course combines theory, oral practice, and autonomous work, fostering autonomy, intercultural empathy, and communicative competence in a global environment. In line with SDG 8: Decent Work and Economic Growth, it promotes language learning as a tool for professional and international integration.

Profundiza en la gestión financiera internacional desde una perspectiva avanzada, integrando el análisis financiero con las innovaciones tecnológicas del sector fintech. La asignatura combina teoría y práctica para abordar temas como el análisis de estados financieros, ratios de rentabilidad y liquidez, gestión del flujo de caja y el impacto de las criptomonedas, blockchain, robo-advisors y banca digital en los mercados financieros globales. A través del estudio de casos reales, el estudiante aprende a evaluar la salud financiera de corporaciones multinacionales, aplicar herramientas tecnológicas y diseñar estrategias de inversión en entornos dinámicos y descentralizados. Además, se reflexiona sobre el papel de la inclusión financiera y la innovación en la reducción de desigualdades. En coherencia con los ODS 8 (Trabajo decente y crecimiento económico), ODS 9 (Industria, innovación e infraestructuras) y ODS 10 (Reducción de las desigualdades), fomenta una visión ética y sostenible de las finanzas globales.

Explora los fundamentos teóricos y prácticos de la comunicación y los sistemas de información aplicados al entorno empresarial internacional. La asignatura enseña a comunicar eficazmente en organizaciones, tanto en contextos presenciales como digitales, desarrollando competencias en presentaciones, negociación, liderazgo y gestión de conflictos. El estudiante aprende a estructurar discursos orales y escritos, planificar estrategias comunicativas, interpretar datos y utilizar herramientas tecnológicas para la gestión de la información. También se fomenta la capacidad de persuasión ética, trabajo en equipo multicultural y comunicación intercultural, esenciales en entornos globales. A través de actividades prácticas, se integran valores como el respeto, la igualdad y la sostenibilidad, en coherencia con los ODS 3, 5, 7, 8, 10, 12, 13 y 17.

Analiza la estructura, funcionamiento e impacto de las instituciones financieras internacionales y de los mercados monetarios en el contexto de los negocios globales. La asignatura ofrece una comprensión teórica y práctica del sistema financiero mundial, abordando temas como la política monetaria, el papel de los bancos centrales, la oferta de dinero, la inflación y los riesgos financieros derivados de la globalización. A través del estudio de casos reales, los estudiantes aprenden a evaluar interacciones entre mercados, identificar riesgos y diseñar estrategias de cobertura aplicadas a entornos internacionales. Asimismo, se examinan las crisis financieras recientes y el papel de las instituciones multilaterales en su gestión. En coherencia con los ODS 1 (Fin de la pobreza), ODS 8 (Trabajo decente y crecimiento económico), ODS 9 (Industria, innovación e infraestructuras), ODS 10 (Reducción de las desigualdades) y ODS 16 (Paz, justicia e instituciones sólidas), la materia promueve una comprensión ética y sostenible del sistema financiero internacional.

Analiza los procesos logísticos y productivos de las empresas en entornos internacionales, poniendo el foco en la eficiencia, la planificación y la rapidez del servicio como factores competitivos clave. La asignatura aborda la gestión de stocks, la planificación de la producción, la localización de plantas, las rutas de distribución y la gestión de proyectos mediante herramientas como el Just in Time, el método PERT o los diagramas de Gantt. El estudiante aprende a optimizar costes, priorizar tareas y diseñar estrategias logísticas que mejoren el rendimiento operativo de la empresa. A través de casos prácticos y trabajos colaborativos, desarrolla competencias en análisis, liderazgo y toma de decisiones dentro de la cadena de suministro global. En coherencia con los ODS 8 (Trabajo digno y crecimiento económico) y ODS 9 (Industria, innovación e infraestructuras), promueve una gestión eficiente, sostenible e innovadora de las operaciones internacionales.

Analiza el marco jurídico y las implicaciones legales del comercio exterior, abordando los principales aspectos de la contratación internacional y su aplicación práctica en los procesos de internacionalización empresarial. La asignatura estudia el derecho mercantil internacional, los Incoterms, la compraventa internacional, los mecanismos de pago, la financiación comercial y la resolución de controversias mediante arbitraje o litigación. Además, introduce los modelos contractuales de la Cámara de Comercio Internacional y las herramientas de gestión de riesgos en transacciones internacionales. A través de casos prácticos, el estudiante desarrolla competencias para diseñar, analizar y aplicar contratos internacionales con una visión ética, estratégica y global. En coherencia con los ODS 8 (Trabajo digno y crecimiento económico) y ODS 16 (Paz, justicia e instituciones sólidas), fomenta una comprensión jurídica responsable y sostenible del comercio global.

Profundiza en el aprendizaje práctico del idioma chino mediante la ampliación del vocabulario, la estructura gramatical y las habilidades comunicativas necesarias para desenvolverse en contextos profesionales y sociales. La asignatura combina el uso del chino oral y escrito a través de actividades como diálogos, redacción de textos y presentaciones, fomentando la comprensión y expresión fluida. Se abordan temas propios del ámbito empresarial —como reuniones, invitaciones, negociaciones o banquetes— que permiten aplicar el idioma en situaciones reales de negocios. Además, se trabaja la competencia intercultural, destacando las diferencias culturales y comunicativas con Occidente. En coherencia con los ODS 5 (Igualdad de género) y ODS 10 (Reducción de las desigualdades), promueve la empatía, la diversidad lingüística y el respeto intercultural en entornos globales.

Introduces the fundamental principles and strategies of marketing, with special emphasis on creating customer value and strategic planning oriented towards organisational performance. The module covers everything from market analysis, segmentation, and positioning to the development of marketing-mix strategies (product, price, distribution, and promotion) adapted to global environments. It also explores the integration of traditional and digital marketing, applying tools such as PESTEL analysis, Porter’s model, and the Business Model Canvas. Through practical projects and simulations, students learn to design international marketing plans, apply research techniques, and communicate results professionally. In line with SDGs 3, 5, 8, 9, 11, 12, 13, and 15, it promotes an ethical, sustainable, and innovative perspective on global marketing.

Explores the principles and processes of business internationalisation, addressing the strategic, economic, and cultural factors that influence the global expansion of organisations. The module combines theory with real case analysis to teach how to design a solid and sustainable internationalisation plan. Students learn to assess international environments, identify opportunities and risks, select target markets, and define appropriate entry modes. They also develop competencies in intercultural management, strategic planning, and business communication in English. Through teamwork and applied project development, the course fosters innovation and decision-making skills in complex contexts. In line with SDG 9: Industry, Innovation, and Infrastructure, the subject promotes a global, ethical, and sustainable perspective on business expansion.

Introduces the essential principles of Game Theory and their application to strategic behaviour analysis in markets. The module studies how the decisions of individuals and firms interact and affect each other, providing tools to understand competitive and cooperative interaction in economic contexts. Through the analysis of static and dynamic games, students learn concepts such as Nash equilibrium, expected utility theory, and auction and negotiation mechanisms. Through case studies, debates, and practical exercises, it fosters rational decision-making, analytical thinking, and conflict resolution in international business environments. In line with SDG 4: Quality Education, the module promotes training based on strategic reasoning, ethics, and cooperation.

Analyses international human resource management from a strategic and multicultural perspective, combining approaches from business, psychology, sociology, and labour relations. The module equips students to design and implement global talent policies, covering topics such as recruitment, training, performance evaluation, talent management, and international compensation. Through practical cases, it examines the challenges of labour mobility, expatriation, and cultural diversity, as well as the impact of globalisation on people management. It promotes an ethical and strategic vision of leadership, focused on intercultural communication, sustainability, and corporate responsibility. In line with SDG 4 (Quality Education), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth), it fosters the development of global leaders committed to equity and organisational innovation.

Analyses the ethical principles and corporate social responsibility that guide business activity in a globalised environment. The module reflects on ethics as a central element in decision-making, addressing the moral dilemmas that arise in international business management. It studies the 2030 Agenda and the Sustainable Development Goals as a framework for corporate action, promoting a corporate culture based on transparency, fairness, sustainability, and respect for human rights. Through case studies and debates, students develop critical thinking and the ability to identify ethical conflicts in different business contexts, proposing responsible solutions. In line with SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), and SDG 12 (Responsible Consumption and Production), it fosters a comprehensive perspective on ethics applied to business sustainability.

Deepens practical and communicative Chinese language learning, consolidating the linguistic competencies necessary to operate in social and business contexts. The module expands knowledge of grammar, phonology, vocabulary, and syntactic structures, integrating relevant cultural aspects of Chinese society. Through reading articles, narratives, and using digital resources, students develop skills to engage in everyday conversations, interpret texts, and express ideas fluently and accurately. It also fosters intercultural empathy and adaptation to multicultural environments, strengthening communicative competence in international business. In line with SDG 5 (Gender Equality) and SDG 10 (Reduced Inequalities), the module promotes global communication, cultural respect, and linguistic diversity.

Explores the strategic role of public relations and communication in the international business environment, addressing its impact on corporate reputation, crisis management, and intercultural communication. The module combines theory and practice to enable students to design, implement, and evaluate global communication plans, integrating tools such as branding, storytelling, and corporate identity management. Through analysis of real cases and collaborative projects, competencies in strategic planning, negotiation, and communicative leadership are developed. The course fosters an ethical and sustainable approach to business communication, aligned with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 16 (Peace, Justice, and Strong Institutions).

Provides a comprehensive view of digital marketing and e-commerce in an international context, analysing the key strategies, tools, and metrics for online business management and promotion. The module covers SEO, SEM, web analytics, email marketing, and social media, as well as the design of complete digital plans and the integration of content and sales management platforms. Students learn to identify market opportunities, analyse data, optimise campaigns, and develop e-commerce projects from a strategic perspective. It also addresses the legal and operational aspects of e-commerce, including order management, payments, and digital logistics. In line with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure), it promotes innovation, critical thinking, and sustainability in the global digital environment.

Provides a deep understanding of financial management in international environments, addressing the concepts, techniques, and strategies necessary for global business decision-making. The module examines the international financial system, investment and financing instruments, and the influence of international markets on corporate profitability and risk. Through the study of the time value of money, investment criteria, cost of capital, and risk management, students develop the ability to design effective and sustainable financial plans. The course combines theory, case analysis, and digital tools to foster autonomy, critical thinking, and practical application of financial knowledge. In line with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 10 (Reduced Inequalities), it promotes responsible and globally oriented financial management.

Explores strategies, techniques, and dynamics of international negotiation, considering the cultural, economic, and political differences that influence global agreements. The module trains students in planning and executing complex negotiations, from context analysis and proposal preparation to intercultural communication and conflict management. Key concepts such as mediation, conciliation, arbitration, and adjudication are covered, along with different negotiation styles applied to commercial and legal environments. Through simulations, group projects, and case studies, students strengthen their leadership, communication, and strategic thinking skills. In line with SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 16 (Peace, Justice, and Strong Institutions), it promotes an ethical, collaborative, and sustainable approach to global negotiation.

Explores cultural diversity and its impact on international business, analysing how differences in values, communication, and behaviour influence management, negotiation, and global leadership. The module combines theory and practice to develop intercultural competence and awareness of different business protocols worldwide. Through case studies and applied projects, students learn to identify and manage cultural conflicts, interpret verbal and non-verbal communication codes, and apply management models based on respect, empathy, and diversity. The cultural particularities of regions such as Europe, Asia, Africa, and Latin America are also examined. In line with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 16 (Peace, Justice, and Strong Institutions), it fosters an ethical, inclusive, and global perspective on business practice.

Introduces students to the principles of Game Theory applied to the business environment, aiming to understand how different agents make strategic decisions in competitive and changing contexts. Through the use of simulators such as Markstrat and active methodologies, the decision-making variables are analysed, and skills are developed to define, plan, and execute optimal strategies in uncertain environments. The course fosters teamwork, empathy, and adaptability to international and multicultural environments. Additionally, it enhances critical thinking and the practical application of knowledge in real business management situations. In line with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure), it promotes innovation, strategic reflection, and responsible decision-making.

Explores the fundamental principles of entrepreneurship, with special emphasis on innovation, creativity, and the role of the entrepreneur in the global economy. The module provides a comprehensive view of the business creation process, from opportunity identification and idea validation to business model design, financial planning, and growth strategy. Through case analysis and practical projects, students develop competencies to make business decisions, manage uncertainty, and evaluate dynamic business environments. Legal and financial aspects related to business creation are also addressed, fostering an innovative and action-oriented mindset. In line with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure), the module promotes entrepreneurial spirit with an ethical, sustainable, and global perspective.

Consolidates and expands the language competencies acquired in previous levels, focusing on the practical and professional use of Chinese in business and international contexts. The module develops the ability to understand and produce complex messages, both oral and written, through the study of specialised vocabulary, advanced grammatical structures, and real communicative situations. Through reading, writing, presentations, and simulations, students learn to interact fluently in areas related to business, travel, or work in multicultural environments. It also fosters intercultural competence, empathy, and adaptation to the global context. In line with SDG 5 (Gender Equality) and SDG 10 (Reduced Inequalities), it promotes respectful, inclusive, and culturally aware communication.

Develops the skills necessary to evaluate, plan, and finance new business projects, understanding the different sources of capital and their application throughout the lifecycle of a startup. The module introduces the fundamentals of entrepreneurial finance, from the initial idea to business consolidation, covering topics such as business valuation, financial statements, economic planning, and investment acquisition. Students learn to prepare a solid business plan, analyse the viability of opportunities, and make decisions based on financial data. It also explores venture capital, public and private financing mechanisms, and business exit strategies. In line with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), it promotes an ethical, sustainable, and innovative approach to entrepreneurship.

Provides a comprehensive understanding of the principles, strategies, and processes of international marketing, covering everything from internationalisation theories to the planning, coordination, and implementation of global marketing plans. The module combines the analysis of economic, cultural, political, and legal environments with the application of ICT tools for the management of international marketing departments. Through case studies and practical projects, students learn to design market entry strategies, define commercial objectives, and adapt product, price, distribution, and communication policies to different contexts. It also fosters intercultural negotiation skills and professional communication in English. In line with SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), it promotes an ethical, strategic, and sustainable perspective on global marketing.

Consolidates proficiency in Chinese in business and commercial contexts, integrating technical vocabulary, formal expressions, and linguistic structures specific to international business. The module focuses on oral and written communication applied to real situations, such as . Students develop competencies to describe, argue, and negotiate with precision, improving pronunciation, listening comprehension, and fluency in professional interactions. Through practical tasks, oral presentations, and collaborative activities, it fosters intercultural empathy and communicative competence in multicultural environments. In line with SDG 5 (Gender Equality) and SDG 10 (Reduced Inequalities), it promotes ethical, inclusive, and global communication in international business contexts.

Provides students with the opportunity to personalise their academic pathway within the degree, selecting modules that expand and complement their training in specific areas of interest. These electives allow for in-depth study in fields related to business management, international communication, marketing, finance, or culture, providing a more specialised perspective tailored to each student’s professional goals. Through practical methodologies, applied projects, and an interdisciplinary approach, elective modules foster autonomy, creativity, and critical thinking. They also promote the development of global competencies and ethical values, supporting comprehensive training aligned with the Sustainable Development Goals and the demands of the international labour market.

Allows students to adapt their academic training to their interests and professional goals by selecting modules that complement and enhance their profile within the degree. These modules provide the opportunity to specialise in areas such as international marketing, business management, intercultural communication, finance, or innovation, broadening perspectives for advanced study. Through a practical and participatory approach, autonomy in learning, real-world application of knowledge, and strategic analysis skills are promoted. Additionally, they foster creativity, employability, and a global outlook, contributing to flexible training aligned with current professional challenges and the Sustainable Development Goals.

Provides students with the opportunity to build a more personalised and specialised academic pathway by selecting modules that strengthen their competencies in areas of their choice. These modules expand the training acquired in the degree, allowing exploration of fields such as international management, business innovation, sustainability, marketing, or global communication. Their practical and multidisciplinary approach promotes autonomous learning, critical thinking, and the application of knowledge in real-world contexts. Additionally, they enhance career prospects and the development of a competitive and international profile, aligned with the values of ethics, responsibility, and sustainability promoted by the Sustainable Development Goals.

Explores the principles and processes of entrepreneurship in international contexts, focusing on the identification, analysis, and management of material, human, financial, and intangible resources needed to create and develop a viable business project. The module fosters the ability to design global business plans, apply financing strategies, and adapt business models to different economic and cultural contexts. Through practical activities such as internal and external analyses, investor presentations, and project development, students strengthen their entrepreneurial spirit, strategic thinking, and professional autonomy. In line with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), the module promotes an ethical, innovative, and sustainable approach to global entrepreneurship.

Provides students with the opportunity to enhance their academic training by selecting modules that align with their interests, professional aspirations, and areas of specialisation. These modules allow students to develop in-depth knowledge and complementary competencies in fields such as marketing, finance, communication, innovation, or international management. Their practical and flexible approach fosters creativity, critical thinking, and the real-world application of learning in diverse professional contexts. Additionally, they promote autonomy, interdisciplinarity, and international orientation, contributing to comprehensive and personalised training aligned with the Sustainable Development Goals and the current demands of the global market.

Allows students to personalise their academic journey by selecting modules that expand and complement the knowledge acquired in the degree. These modules provide the opportunity to specialise in specific areas such as management, marketing, finance, communication, or innovation, fostering a more versatile education tailored to each student’s professional goals. Through a practical and collaborative approach, they promote the real-world application of content, critical reflection, and the development of transversal skills. Additionally, they enhance adaptability, autonomous learning, and a global perspective, consolidating an ethical, competitive professional profile aligned with the Sustainable Development Goals.

Represents the final stage of the Bachelor's Degree (Hons) in International Business and consists of the individual development of a project, dissertation, or applied study in which students put into practice the knowledge acquired throughout the programme. Under the supervision of an academic tutor, students produce original work focused on business and international negotiation, demonstrating their analytical, research, and decision-making skills in global contexts. The process includes presentation and public defence before an assessment panel, integrating both methodological rigour and creativity with professional projection. In line with the Sustainable Development Goals, the Final Year Project fosters autonomy, academic integrity, innovation, and commitment to quality, consolidating the competencies required for professional practice in the international arena.

Constitute a key learning experience that enables students to apply the knowledge acquired during the degree in a real professional environment. Internships foster the development of technical, social, and ethical competencies related to international business, management, and intercultural communication. Through collaboration with national and international companies, students acquire skills in planning, analysis, problem-solving, and decision-making, integrating into professional teams and facing real-world business challenges. Under the supervision of an academic tutor and a company mentor, continuous monitoring and a joint evaluation are carried out based on performance, the final report, and the organisation’s assessment. In line with the Sustainable Development Goals, internships promote ethical, responsible, and sustainable professional development.

Provides a comprehensive understanding of the economic, political, and legal functioning of the European Union and its influence on international business. The module examines the European Single Market, the free movement of people, goods, and capital, as well as the fiscal, labour, and competition policies shaping the continent’s economic integration. It also considers the impact of new technologies and data protection on the European business environment. Through a theoretical and practical approach, students develop a critical understanding of the challenges and opportunities of the European economic space, strengthening their analytical, negotiation, and decision-making skills in multicultural contexts. In line with SDG 8 (Decent Work and Economic Growth) and SDG 16 (Peace, Justice, and Strong Institutions), it fosters an ethical and sustainable understanding of the contemporary European economy.

Provides a comprehensive view of the economic, political, social, and regulatory landscape of the Americas, analysing regional particularities and their role in the global context. The module delves into the differences between North, Central, and South America, and how these influence business activity and internationalisation strategies. Students learn to identify opportunities and challenges for business development in each region, understanding the legal, cultural, and economic environment that shapes them. Through practical projects and case studies, it fosters analytical, communication, and multicultural negotiation skills, as well as strategic decision-making in international markets. In line with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 17 (Partnerships for the Goals), it promotes a global, ethical, and sustainable understanding of business in the Americas.

Analyses the economic, political, social, and legal structures of countries in the Asia-Pacific and Middle East, providing a comprehensive view of their role in the global economic system. The module covers the functioning of emerging markets, cultural dynamics, key institutions, and regulatory frameworks that shape business activity in these regions. Through case studies and the preparation of executive reports, students acquire the competencies needed to assess opportunities, manage international projects, and design business strategies adapted to multicultural contexts. Additionally, it develops skills in analysis, communication, and international negotiation, fostering an understanding of geoeconomic interactions and contemporary challenges. In line with SDG 4 (Quality Education) and SDG 5 (Gender Equality), the module promotes inclusive and global learning focused on sustainability and international cooperation.

Provides an in-depth understanding of the political, economic, social, and legal aspects of the African continent, as well as the role of key international organisations and actors in its development. The module enables students to identify business opportunities and challenges in Africa within the global context, analysing emerging markets, strategic sectors, regional economic communities, and the impact of international relations. Through practical case studies and applied projects, students acquire competencies to design business strategies adapted to the African reality, considering cultural, social, and geopolitical factors. It also fosters critical thinking, multicultural negotiation, and effective communication in English. In line with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 16 (Peace, Justice, and Strong Institutions), the module promotes an ethical, sustainable, and global perspective on business in Africa.

Delves into the principles, techniques, and strategies of international logistics and operations management, with special focus on the planning, design, and optimisation of global production systems. The module covers key areas such as supply chain management, process planning, quality, demand forecasting, inventory management, and Just in Time production. It also examines the role of human resources, digitalisation, and risk management in international logistics environments, incorporating a cultural and comparative perspective. Through practical cases, group projects, and applied exercises, students develop competencies to plan, monitor, and evaluate operational strategies in globalised contexts. In line with SDG 3 (Good Health and Well-Being), SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action), it promotes sustainable and innovative management of international operations.

Explores the strategic application of artificial intelligence (AI) in international business, highlighting its role in innovation, decision-making, and global project management. The module combines theoretical and practical foundations for students to learn how to integrate generative AI, predictive analytics, and generative data in real business contexts. Topics include supply chain optimisation, risk management, process automation, digital content creation, and intercultural communication. Through applied project development, students acquire competencies in planning, leadership, and technological ethics, understanding the legal and social implications of AI use. In line with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), it promotes a responsible and innovative perspective on digital transformation in international business.

Analyses innovation management in global environments, highlighting its role as a driver of sustainability, competitiveness, and business growth. The module teaches students how to design and implement innovation strategies linked to research, development, and international production, exploring management models, strategic alliances, and creativity tools applied across sectors. Students learn to plan innovation projects, identify opportunities in global markets, and overcome cultural, structural, or technological barriers. Through practical cases and collaborative projects, it fosters leadership, communication, and teamwork in multicultural settings. In line with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), it promotes an ethical, sustainable, and innovative perspective on international business management.

Introduces students to the language and communicative structures of Chinese applied to the business environment, aiming to develop basic skills for operating in international professional situations. The module covers business vocabulary, telephone communication, presentations, report writing, and negotiations in business contexts. Through a practical approach, both oral and written expressions are developed, alongside understanding the formal uses of the language in workplace settings. The course also promotes intercultural competence and understanding of the social and cultural codes specific to the Chinese business world. In line with SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth), it fosters effective, ethical, and global communication in international business.