Bachelor’s Degree in Marketing in Madrid

Building on up-to-date institutional frameworks, the students with disabilities service promotes effective equality in access, progression and assessment, ensuring reasonable adjustments, accessibility and specialist guidance. Through clear procedures, individual needs are assessed, curriculum adjustments are coordinated without reducing required competencies, and technical support, tutorials and exam arrangements are put in place. The service also promotes awareness across the university community and the development of personalised support plans, fostering a culture of inclusion and non-discrimination. In this way, the school provides transparent information on bursaries and resources, ongoing monitoring and continuous improvement actions, reinforcing rights, autonomy and full participation in academic life, with clear transfer to professional practice and improved graduate employability and career progression pathways.

To promote academic mobility and international openness, the visiting students regulations govern the temporary admission of UK or international students who wish to take a partial course of study at the university without registering for an official award. The process, managed by the vice-rectorate for international relations, requires academic documentation, an intermediate level of Spanish, and enrolment of between 30 and 80 credits. The study period may run from one term to a full academic year, subject to institutional approval. Visiting students have the right to attend classes and sit examinations on the same terms as registered students. On completion, they receive an official certificate of attendance and achievement. This framework supports work-based learning, encourages educational cooperation and cultural exchange, and helps strengthen graduate employability and career progression pathways.

Based on the principles set out in the university student charter, the academic conduct regulations of Universidad Rey Juan Carlos define students’ rights and responsibilities, safeguarding good conduct, honesty and respect within the university environment. The policy covers behaviour in class, punctuality, the use of electronic devices and engagement in virtual learning environments, fostering a culture of responsible learning. It also classifies misconduct as serious, moderate and minor offences, with proportionate sanctions that may range from formal warnings to temporary or permanent exclusion. The regulations protect academic integrity in examinations and coursework, prohibit fraud, and promote respect, equality and shared responsibility—core values for an ethical and safe university community.

With a focus on balancing commitments and flexibility, the academic dispensation regulations allow part-time students to request an exemption from attendance for specific modules, or parts of them, where this is permitted by the module handbook. This measure does not exempt students from continuous assessment or from any compulsory on-campus activities set by the teaching team. It may apply to students who can evidence circumstances such as employment with incompatible working hours, maternity or illness, caring responsibilities for dependent relatives, or elite athlete status. Applications, supported by appropriate documentation, are submitted via the student services portal, with a typical decision issued within around 15 days. In this way, the university promotes equality of opportunity and academic continuity across a wide range of personal and professional circumstances, supporting career progression pathways and graduate employability.

Inspired by principles of respect, responsibility and good conduct, the eserp regulations govern the academic, administrative and organisational behaviour of the educational community. They prohibit unauthorised recordings, smoking in shared areas and disrupting classes, and promote positive conduct based on cooperation and the responsible use of facilities. The examinations regulations prohibit entry with electronic devices or notes, require personal identification and expect punctuality. On administrative matters, the regulations set out procedures for withdrawals, payments, scholarships, certificates and academic entitlements, highlighting the importance of remaining up to date with financial obligations. They also regulate the use of libraries, IT equipment and online resources, ensuring high-quality learning within a disciplined, transparent environment focused on professional development, strengthening graduate employability and supporting clear career progression pathways.

To ensure a balanced academic pathway, the enrolment and academic progression regulations of Universidad Rey Juan Carlos set out the study load, credit limits, programme duration and assessment conditions for undergraduate students. They distinguish between full-time students (48–78 credits per academic year) and part-time students (24–47 credits), with the option to request an academic dispensation for specific modules. The general maximum period of study is eight years—extendable in justified cases—and each module may be taken in up to four assessment attempts, with the possibility of an additional exceptional attempt. The regulations include flexibility measures for students with disabilities or exceptional circumstances, promoting an adaptive, inclusive approach to university management that supports improved performance, graduate employability and clear career progression pathways.

With a well-established academic and legal structure, the organisational and operational rules of eserp set out the institutional framework governing its management, governance bodies, and teaching and research activity. The document defines a structure centred on the general governing board, the general directorate and the executive committee, ensuring coordination and educational quality. Its core principles include holistic education, professional ethics and academic innovation, which underpin eserp’s mission as a university centre serving society. It also regulates the rights and responsibilities of students, teaching staff and professional services, promotes applied research and links with the business community, and ensures continuous monitoring of academic quality through its institutional quality committee, strengthening graduate employability, work-based learning and clear career progression pathways.

Under the Spanish Organic Law on Universities, the eserp regulations on students’ rights and responsibilities set out the overarching framework governing community standards, student participation and academic accountability. They recognise key rights such as equality of opportunity, data confidentiality, access to academic information and fair assessment, alongside access to institutional services and resources. In parallel, they define responsibilities linked to respect, appropriate use of facilities and academic honesty, promoting cooperation and integrity. The document includes a disciplinary framework with breaches classified as minor, serious and very serious, proportionate sanctions, and a due-process resolution procedure. It also includes an annex on mark appeals, ensuring transparency, fairness and the protection of students’ rights, while supporting graduate employability and clear career progression pathways.

Based on the principles of transparency and fairness, the undergraduate assessment mark appeal regulations set out the procedure through which students can request a review of their academic results. Supported by Royal Decree 822/2021 and the university student charter, it defines an initial review with the lecturer and, subsequently, the option to submit a formal appeal to programme coordination within a maximum of ten days. The protocol includes written reports issued by the teaching staff and, where necessary, the involvement of an academic panel, ensuring impartiality and rigour. This policy ensures clear, recorded management of assessment decisions, reinforcing confidence in marking processes and academic quality across the bachelor's degree (hons), while supporting graduate employability, work-based learning, and clear career progression pathways aligned with UCAS entry requirements expectations.

Aimed at ensuring academic quality and institutional consistency, the internal teaching staff regulations of eserp set out expectations for academic staff performance in teaching, assessment and academic administration. They establish guidance on adherence to timetables, attendance monitoring and communication with programme coordination, as well as procedures for requesting teaching materials and using the Moodle virtual learning environment. The policy defines criteria for the design, marking and review of examinations, ensuring transparency and auditability in assessment. It also sets out the process for closing mark sheets and the meeting with academic coordination to validate results and student performance. The regulations include a staff evaluation system through student satisfaction surveys, reinforcing continuous improvement, pedagogic planning and excellence in higher education teaching, supporting graduate employability, work-based learning and clear career progression pathways.

The “undergraduate academic regulations” section brings together the set of Universidad Rey Juan Carlos (URJC) internal regulations governing official undergraduate and joint honours programmes, including enrolment, academic progression, assessment, credit recognition and programme discontinuation. These provisions, approved by the university’s governing bodies, sit within the wider review and updating of the Spanish higher education system and serve as the institution’s internal benchmark for ensuring academic quality, transparency and consistency, supporting graduate employability and clear career progression pathways.

The assessment review and appeals regulations of Universidad Rey Juan Carlos, approved by the governing council, set out the procedure for safeguarding students’ right to fair and transparent assessment on undergraduate programmes. Based on Royal Decrees 1393/2007 and 1791/2010, they define the framework for continuous assessment and the stages for requesting a review from the teaching staff or submitting an appeal to the centre’s appeals committee. The regulations establish deadlines, required documentation and decision-making mechanisms, with the option of a further appeal to the dean’s office or directorate. They also ensure the retention of assessment evidence and protect students’ intellectual property, reinforcing quality and rigour in university assessment processes while supporting graduate employability and clear career progression pathways.

The regulations on validation, recognition and credit transfer of Universidad Rey Juan Carlos set out the procedures applicable to undergraduate programmes, in line with Royal Decrees 1393/2007 and 1618/2011. This framework governs the recognition of prior study and professional experience, transfer between programmes, and the inclusion on the academic record of credits completed at other universities. Applications are submitted online and decided by the recognition and credit transfer committee, with the option to appeal to the vice-rectorate for students. The regulations also cover the equivalence of overseas marks and transparent academic administration, ensuring alignment with the European higher education area and supporting international mobility, graduate employability and clear career progression pathways.

The academic credit recognition policy of Universidad Rey Juan Carlos, approved by the governing council in 2021, regulates the award of up to 6 ECTS credits within undergraduate programmes for students’ participation in cultural, sporting, volunteering, cooperation or student representation activities. This training component is designed to promote students’ holistic development and social engagement, and may also recognise technical collaborations, service-learning projects, and participation in the university orchestra, choir or theatre group. The “academic credit recognition” module is recorded automatically once accredited activities have been completed, ensuring transparency and academic consistency in the development of students’ transferable skills, supporting graduate employability and clear career progression pathways.

Recoge las tablas oficiales de reconocimiento de créditos entre los Ciclos Formativos de Grado Superior (CFGS) y el Grado en Marketing de la Universidad Rey Juan Carlos. El documento especifica las equivalencias entre módulos profesionales y asignaturas universitarias, indicando la tipología (básica u obligatoria) y el número de créditos reconocidos. Entre las titulaciones incluidas destacan los CFGS en Marketing y Publicidad, Gestión de Ventas y Espacios Comerciales, Comercio Internacional y Administración y Finanzas. Estas convalidaciones permiten al alumnado acceder al grado con un reconocimiento académico directo, favoreciendo la continuidad formativa y la empleabilidad.

Entry to the bachelor's degree (hons) in marketing requires applicants to hold the bachillerato qualification (or equivalent) and to have met the relevant university access requirements in line with current legislation. Prospective students are expected to show an interest in economic, legal and social contexts, as well as strong communication skills, teamwork and personal initiative. Desirable attributes include quick thinking, reflective reasoning and awareness of social issues, alongside a critical mindset and openness to change. It is also recommended that applicants have an aptitude for languages and sound logical, numerical and abstract reasoning skills to support learning and long-term professional development in marketing, aligned with typical UCAS entry requirements and supporting graduate employability and clear career progression pathways.

Entry to the bachelor's degree (hons) in marketing does not require any additional admissions tests, in line with current university regulations. The programme is delivered in Spanish, so applicants from other countries must evidence a sufficient level of Spanish to engage effectively with academic activities. These criteria support equality of opportunity and transparent access to the programme, ensuring all candidates have the conditions needed to succeed, strengthening graduate employability and clear career progression pathways.

The admissions process for the bachelor's degree (hons) in marketing is managed by the admissions body, under the responsibility of Carlos Rodríguez Cotillas. This department centralises the assessment of applications, applicant guidance and coordination of entry to the programme. Based at Calle Costa Rica 9, Madrid, it provides personalised and transparent support to prospective students, ensuring compliance with the established entry criteria. Its work reinforces the quality and fairness of the admissions process, supporting successful integration into the university community and contributing to graduate employability and clear career progression pathways aligned with UCAS entry requirements.

The enrolment process for the bachelor's degree (hons) in marketing at eserp begins once the student has submitted all required documentation to the academic coordination department and meets the admissions requirements. The place reservation for new entrants opens from March, while the pre-enrolment and university enrolment dates can be checked with the academic registry. Registration is completed through the eserp portal and requires submission of documents such as a national ID card or passport, proof of payment, photographs, and evidence of the admissions route (university entrance examinations, a higher national diploma (HND) / level 5 higher technical qualification (HTQ), overseas qualifications or other routes). This process ensures transparent, well-organised and accessible administration for all applicants, aligned with UCAS entry requirements expectations and supporting graduate employability and clear career progression pathways.

The Erasmus Charter for Higher Education (ECHE) 2021–2027 recognises Universidad Rey Juan Carlos as an institution committed to the Erasmus+ principles of non-discrimination, transparency and inclusion. It guarantees the automatic recognition of ECTS credits achieved during academic mobility, the waiver of tuition fees for incoming students, and quality assurance across all stages of international cooperation. It also promotes sustainability, digitalisation and equality of opportunity, encouraging participation by students with fewer resources. The charter supports safe mobility, active participant integration and the dissemination of European values, strengthening international reach and institutional commitment to global education, while enhancing graduate employability, work-based learning and clear career progression pathways.

Located at Calle Costa Rica 9, 28016 Madrid, eserp business & law school offers modern academic and digital learning facilities across two floors, with step-free access and excellent public transport links via metro (lines 8 and 9) and city buses. The building includes multi-purpose teaching rooms with an average capacity of 30–40 students, IT and research labs, a library, staff offices and meeting rooms. It also features an auditorium and administrative areas that support learning and collaboration. Students on the official undergraduate programme can also access Universidad Rey Juan Carlos resources, such as libraries and sports facilities, ensuring an accessible, functional and high-quality learning environment that enhances graduate employability, supports work-based learning and strengthens career progression pathways.

It sets out the training plan for external placements within the bachelor's degree (hons) in marketing, designed as an applied learning experience that connects academic theory with professional practice. With a duration of 300 to 500 hours and 24 ECTS credits, these placements enable students to apply their knowledge in real business settings, develop analytical, communication and leadership skills, and strengthen graduate employability. Under the supervision of academic and workplace tutors, assessment combines placement reports and a final reflective portfolio. eserp maintains partnership agreements with leading organisations such as Antena 3, LVMH, Havas Media, El Corte Inglés and Capgemini, providing strong routes into roles across marketing, communications, sales and market research, and supporting clear career progression pathways through work-based learning.

The external academic placements regulations of Universidad Rey Juan Carlos (URJC) establish the legal, academic and organisational framework governing student placements, in accordance with Royal Decree 592/2014 and Royal Decree 822/2021. Their aim is to ensure holistic education that combines theory and practice, supporting graduate employability, innovation and entrepreneurship through work-based learning.

The document distinguishes between curricular placements (embedded within the programme) and extracurricular placements (optional), regulates educational cooperation agreements, sets out the rights and responsibilities of students, tutors and partner organisations, and defines criteria for assessment, recognition and quality assurance. It also ensures appropriate provision for insurance, equality of opportunity and accessibility, reaffirming URJC’s commitment to high-quality, practice-based learning with clear professional impact and stronger career progression pathways.

The information for this module is currently being updated. We apologise for any inconvenience and thank you for your understanding while we work to provide reviewed and up-to-date content.

It includes the up-to-date register of partner organisations working with the bachelor's degree (hons) in marketing, where students can complete their external placements and training projects. Partner organisations include leading national and international employers such as LVMH, Havas Media, IBM, EY, MAPFRE, Pfizer, Toyota España, ICEX, El Corte Inglés, Parques Reunidos, PRISA Media, Renfe and Santander Seguros, alongside numerous communications, digital marketing and consultancy agencies. This extensive employer network supports a diverse, practice-based learning experience across areas such as communications, market research, commercial management and strategic marketing, strengthening graduate employability, supporting work-based learning and enabling clear career progression pathways.

The regulations governing the final year project for the bachelor's degree (tfg) at eserp, aligned with the universidad rey juan carlos regulations, set out how the final project that completes the bachelor's degree (hons) programme is prepared, defended and assessed. In line with royal decree 1393/2007, the final year project (tfg) must be an individual study or project that integrates the competences acquired throughout the qualification, completed under the supervision of an academic tutor. The regulations define the procedures for allocating the topic and tutor, enrolment, submission and a public defence before an assessment panel. They also establish the marking criteria —including eligibility for “matrícula de honor”—, ensuring transparency, consistency and quality in the final evaluation of university learning, while supporting graduate employability and clear career progression pathways.

The student support programme at eserp is designed to support students at every stage of their academic journey, promoting integration, academic performance and educational wellbeing. It includes guidance for prospective students through school visits, welcome days and information activities. During the academic year, students have access to academic and holistic tutorials focused on improving learning and planning study effort effectively. The programme coordinator ensures coherence across modules and an appropriate distribution of teaching workload. In addition, the programme includes specific support measures for students with disabilities and the management of scholarships and financial support, ensuring an inclusive and accessible learning environment committed to academic success, graduate employability and clear career progression pathways.

student insurance, regulated by the law of 17 july 1953 and the subsequent implementing ministerial orders, provides protection for students under 28 who are enrolled on officially recognised education programmes in spain, including bachelor's degree (hons) programmes. It covers spanish nationals, eu and european economic area residents, as well as refugees and non-nationals on the same terms. Cover includes education-related accidents, surgery, rehabilitation, family hardship, neuropsychiatric care and other medical contingencies within the national territory. It also guarantees healthcare through inss contracted centres and extends to industry internships organised or authorised by the educational institution, providing comprehensive protection throughout the full academic journey.

The information for this module is currently being updated. We apologise for any inconvenience and thank you for your understanding while we work to provide reviewed and up-to-date content.

The information for this module is currently being updated. We apologise for any inconvenience and thank you for your understanding while we work to provide reviewed and up-to-date content.

It provides the annual monitoring summary for the bachelor's degree (hons) in marketing for the 2019–2020 academic year, within the framework of the internal quality assurance system of universidad rey juan carlos. The report analyses key indicators such as entry thresholds, applicant profile, intake coverage rate, student cohort composition and academic outcomes by module and campus (aranjuez, fuenlabrada, móstoles, madrid and english). It also evaluates progression, completion and withdrawal rates, highlighting high female participation and an average university entry score above 8 points in the pау. The document reinforces the institution’s commitment to continuous improvement, transparency and academic excellence across the programme, supporting graduate employability and clear career progression pathways.

The annual report for the bachelor's degree (hons) in marketing for the 2020–2021 academic year provides a comprehensive analysis of the programme’s academic and quality indicators, within the framework of the internal quality assurance system of universidad rey juan carlos. It includes data on entry thresholds, applicant profile and intake coverage rates across the different campuses (aranjuez, fuenlabrada, móstoles, madrid and english), with average entry scores ranging from 9.03 to 11.07. The report notes a high proportion of women enrolled and strong levels of demand and satisfaction. In addition, it details academic outcomes by module and year, showing success rates above 85% in most modules. This monitoring process reinforces the institution’s commitment to continuous improvement, transparency and teaching excellence, supporting graduate employability and clear career progression pathways.

The annual programme monitoring report for the bachelor's degree (hons) in marketing for the 2021–2022 academic year, produced by the eserp quality assurance committee, provides a detailed analysis of admissions processes, academic outcomes and the academic staff profile. Of the student cohort, 69% entered via the pаu (selectividad), 23.6% came through vocational education and training, and 5.5% from overseas qualifications. An average entry mark of 8.18 and an intake coverage rate of 78.6% were recorded. In terms of outcomes, most modules exceed 80% in progression and 90% in pass rates. The teaching team comprises 64% phd-qualified staff, of whom 40% hold formal accreditation. These indicators confirm an ongoing commitment to academic excellence, continuous improvement and transparency in programme management, supporting graduate employability and clear career progression pathways.

The information for this module is currently being updated. We apologise for any inconvenience and thank you for your understanding while we work to provide reviewed and up-to-date content.

The quality assurance committee for the bachelor's degree (hons) in marketing includes representatives from the different groups within the university community, ensuring balanced and diverse participation in monitoring the programme. The committee is chaired by Laura Carmona (school/faculty quality coordinator) and has Carlos Rodríguez Cotillas as secretary (programme coordinator). The team is completed by academic staff José Rodríguez Terceño and Soraya Oronoz Rodríguez, student representatives Alba Rivero Miranda and Alberto González Crespos, and the professional services (pas) representative Eva Mª García Gil. Its role is to assure academic quality, oversee improvement processes and promote institutional transparency, supporting graduate employability and clear career progression pathways.

order 4710/2009, dated 22 october, published in the official gazette of the community of madrid (bocm no. 275, 19 november 2009), authorises the implementation of the bachelor's degree (hons) in marketing at universidad rey juan carlos, as well as at the affiliated centres esic and eserp. The order sits within the framework of royal decree 1393/2007, which regulates the organisation of official university education in spain, and confirms that the programme specification has been verified by the council of universities and approved by the community of madrid. The document states that implementation will be carried out year by year and that universities must have appropriate human and material resources, as well as an analytical accounting system by programme. This authorisation guarantees the official validity and academic quality of the bachelor's degree (hons) in marketing delivered by eserp in collaboration with universidad rey juan carlos, supporting graduate employability and clear career progression pathways.

The Graduate in Marketing Awarded by the Universidad Rey Juan Carlos is registered under Code 2501300, assigned to the Social and Legal Sciences subject area and in accordance with Royal Decree 1393/2007. Its MECES level is 2, corresponding to Undergraduate Degree-level studies. The programme comprises a total of 240 ECTS Credits, distributed as follows: 60 in Basic Training, 132 Compulsory, 18 Optional, 24 External Placements and 6 for the Final Year Project (TFG). This information confirms the Official Status and State Recognition of the qualification delivered by the Universidad Rey Juan Carlos in collaboration with eserp business & law school.

The Final Evaluation Report on the Monitoring of Implementation of the Grado en Marketing, produced by the Faculty of Legal and Social Sciences of the Universidad Rey Juan Carlos (2012), analyses the public information, the programme’s self-report and the operation of the quality system. The document gives a positive assessment of the Transparency, Accessibility and Clarity of the published information, as well as progress in improvement mechanisms. However, it includes Warnings regarding delivery across multiple centres (eserp and ESIC) and the offer of places exceeding the number originally verified, recommending a new verification evaluation. It also suggests expanding the Analysis of Indicators, Teaching Evaluation and Stakeholder Satisfaction Mechanisms. Overall, the report recognises the institution’s efforts to ensure the Quality, Academic Coordination and Continuous Improvement of the programme.

The Final Accreditation Renewal Report for the Grado en Marketing at the Universidad Rey Juan Carlos was issued on 21 December 2017 by the Fundación para el Conocimiento madrimasd, with a Favourable Accreditation decision. The programme (RUCT 2501300) is delivered by the Faculty of Legal and Social Sciences and at the affiliated centres ESIC and ESERP. The report confirms the programme’s overall suitability, while placing it under Special Monitoring to verify the implementation of improvements. Key strengths include the Quality of Academic Staff, the Suitability of Resources and the Transparency of Information. Areas for improvement are identified in Teaching Coordination, Staff Research Activity and the Internal Quality System. Overall, the document confirms the Official Validity and Academic Excellence of the programme, while driving updates and coherence in management and evaluation processes, supporting Graduate Employability and clear Career Progression Pathways.

The Final Favourable Verification Report for the Grado en Marketing was issued by the Agencia Nacional de Evaluación de la Calidad y Acreditación (ANECA) on 20 July 2009, under the VERIFICA scheme. The Social and Legal Sciences Committee, made up of academic and professional experts, evaluated the programme specification submitted by the Universidad Rey Juan Carlos and issued a Favourable decision on its implementation. The report gives a positive assessment of the Coherence of the Programme Specification, Learning Objectives, Academic Staff, Resources and the Quality Assurance System. ANECA makes two recommendations: to incorporate European External Benchmarks to support the programme’s rationale and to Communicate Clearly the Bilingual Offer and its associated requirements. This official decision constitutes the Initial Authorisation for the Implementation of the Grado en Marketing at the Universidad Rey Juan Carlos and its affiliated centres.

The Improvement Plan for the Grado en Marketing, produced by the Vice-Rectorate for Quality of the Universidad Rey Juan Carlos on 5 December 2017, sets out the actions arising from the programme’s Accreditation Renewal process. It includes measures to Adjust the Intake Coverage Rate, Reduce Group Sizes and update procedures for Credit Recognition and Teaching Coordination at the affiliated centres eserp and esic. It also establishes plans to Increase Academic Staff Research Activity, appoint more Full-time Teaching Staff and improve Satisfaction and Performance Indicators. The document also introduces a review of student Withdrawal, Completion and Satisfaction Rates, alongside updates to content in Digital Marketing. This plan reinforces the institution’s commitment to Academic Excellence, Continuous Improvement and Teaching Quality, supporting Graduate Employability, Work-based Learning and clear Career Progression Pathways.

The Internal Quality Assurance System (SIGC) at eserp sets out the mechanisms for Planning, Evaluation and Continuous Improvement of officially recognised programmes delivered in collaboration with the Universidad Rey Juan Carlos. Management sits with the Centre Quality Assurance Committee (CGCC), supported by the Quality Coordinator and the Programme Quality Assurance Committees (CGCT). These bodies ensure the Participation of all Stakeholder Groups —senior management, academic staff, students, professional services (pas) and external partners— in overseeing teaching delivery, placements, mobility and graduate outcomes. The system defines procedures for Teaching Evaluation, Results Analysis, Satisfaction Monitoring and Performance Indicators, alongside a Suggestions and Complaints Mailbox to support institutional improvement. Through regular meetings, monitoring reports and publication of outcomes, the sigc strengthens a Culture of Transparency, Accountability and Academic Excellence across the centre, supporting Graduate Employability, UCAS Entry Requirements alignment, Work-based Learning and clear Career Progression Pathways.