Detail

What our Master's in Marketing and Commercial Sales offers

October 2025 / 9 months

60 ECTS

In a constantly changing business environment, where emerging technologies and new communication forms transform commercial strategies, it is essential for companies to have well-prepared professionals. That is, people capable of leading teams and designing effective strategies, integrating traditional marketing with the most current innovations.

Therefore, our Master in Marketing and Sales Management in Mallorca is designed to offer you a comprehensive and updated vision of marketing and commercial management, with an international perspective. Throughout the program, you will cover everything from supply chains, pricing, or market segmentation to strategies adapted to new formats and digital platforms.

Affiliated with the University of Vic - Central University of Catalonia

University-issued qualification (own degree) awarded by UVic-UCC.

Collaborating training with the Spanish Branding Association

At Eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the country’s largest network of brand management experts.

Thanks to this partnership, our students gain access to masterclasses, exclusive activities, professional events and high-value content delivered by recognised industry leaders.

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Specialize in marketing management from Mallorca

Studying Marketing and Commercial Management in Mallorca provides you with the opportunity to train in an ideal environment to develop a global view of marketing and commercial management.

Meet the Admissions Department

Leticia Gálvez

We care about getting to know you: your talents, strengths, and dreams. Your advisor will guide you to bring out the best in you and ensure that your time at ESERP aligns with what you want for your future.

Let’s Talk About Your Goals

Program

Why study the Master's in Marketing and Sales at eserp Mallorca?

Our methodology combines Masterclasses with international experts, practical workshops for the use of digital tools specific to the field of commercial and marketing management, and methods like Agile or Design Thinking, and Workbooks to guide your daily learning.

What is the is Eserp's Welcome Week?

Eserp's Welcome Week is an orientation week organized at the beginning of the academic year for new students. Its aim is to facilitate students' integration into the university community through activities such as:

Campus and available services presentation.
Informative talks on methodology, training, and employability.
Social activities and networking to meet fellow students, professors, and staff.
Introductory workshops and seminars on key competencies and professional development.

Fundamentals of Marketing

Understanding marketing as a process that must be well planned and strategically focused to succeed. Learn the fundamentals of marketing, its function, and how to create an effective marketing plan

FUNDAMENTALS OF MARKETING:
The Market and its Environment: VUCA-BANI-RUPT-TUNA
The dimensions of marketing

MARKETING B2B - B2C - H2H:
Description of B2B and its key characteristics.
Description of B2C and its key characteristics.
Description of H2H (Human to Human) and its key characteristics.

MARKETING DATA: RESEARCH, NEUROMARKETING, AND ARTIFICIAL INTELLIGENCE:
Research and Information Systems in Marketing.
Market research and neuromarketing.
Artificial Intelligence and Business Information Systems.

BRAND AND REPUTATIONAL RISK:
What is a brand? Personal brand vs. corporate brand.
Communication in critical environments.
Reputational plan.

LEGAL FRAMEWORK:
Legal environment of marketing.
General Data Protection Regulation (GDPR).
Consumer protection regulations.

Marketing Ecosystems – The Market and the Consumer

Understanding consumers, creating insights to deliver value, and achieving efficient market results.

CONSUMER BEHAVIOR:
STP Model (Segmentation, Targeting, and Positioning).
Description of B2C and its key characteristics.
Description of H2H and its key characteristics.

SALES DEPARTMENT. SOCIAL SELLING, KEY ACCOUNT MANAGEMENT, AND NEGOTIATION:
Storytelling, creating and selling stories on social networks.
Key account management and commercial marketing.
Negotiation tools for successful agreements.

SUPPLY CHAIN MANAGEMENT AND DISTRIBUTION. NEW BUSINESS MODELS:
Commercial and distribution policy.
Supply chains and physical logistics.
New business models.

SALES BUDGET. PRICING POLICY. PROFITS AND GROSS MARGIN:
Basic concepts of sales forecasting.
Pricing policy. Sales margin and market.
Financial policy: profit and loss account.

Digital strategies

Leveraging the power of digital technology to create business strategies.

DIGITAL MARKETING AND E-COMMERCE:
Concept of the liquid market.
E-commerce platforms (e-commerce).
Digital marketing campaigns and KPIs.

SOCIAL MEDIA STRATEGY:
Social media structure.
Social media strategy.
Influencers and new roles.

DIGITAL ECOSYSTEM STRATEGY:
Digital transformation and its different fields.
Strategic planning for digital transformation.
Digital transformation of business models and digital business leadership.
Digitalization and its areas of application.

What do we mean skills stacking?

Skills Stacking sessions foster the cultivation of various skills that, when combined, provide a unique competitive advantage and promote success in professional environments and highly competitive settings. The incorporation of new skills, through the application of methodologies, provides the essential knowledge to lead complex and multidisciplinary work environments. Thanks to our Skills Stacking sessions, you will achieve a sum of skills that will differentiate you from other professionals by developing the 7 skills that are the pillars of this model:

All through sessions with professionals and companies within the Eserp ecosystem.

PMO – Project Management Office

The PMO is the project office where you will design your Company Project or real Business Plan from day one. You won't work alone: you will have the academic coordinator, a PMO Advisor, and a supervisor guiding you through the entire process, from idea definition to defense before the panel. Through work sessions, templates, tools, and continuous feedback, you will apply a professional project management methodology to turn your final project into a true consulting or entrepreneurship experience.

Thanks to the PMO, you will be able to:

Develop a solid business project oriented towards the market and real decision-making.
Learn to plan and execute by milestones, coordinating teamwork effectively.
Improve your key competencies: strategic vision, communication, leadership, time management, and economic-financial viability analysis.

Discover the Artificial Intelligence Week

We focus on the tools that are turning all kinds of sectors around, including, of course, marketing and sales management. During the Artificial Intelligence Week, the most cutting-edge topics regarding AI will be developed so that you can apply them when making strategic decisions. Additionally, you will discover how to apply AI in key software in your business projects, and even delve into the ethical implications and responsible use of these new tools.

Additionally, the modules are adapted to each master's program to address the latest developments in neuromarketing, marketing data, research, business intelligence, and more. Get ahead of the future with our week dedicated to generative AI and discover all this new type of technology has to offer you.

If you pursue our Master's in Marketing Management and Commercial Management in Mallorca, you will obtain advanced and specialized training, acquiring official degrees recognized in the academic and professional fields.

Additionally, it provides access to international certifications that endorse your competencies in business strategy, data analysis, and decision-making, strengthening your profile in a highly competitive environment.

MSc in Marketing and Commercial Management

Eserp private qualification

MSc in Marketing and Commercial Management

UCC-UVic own degree qualification

International Certificate¹

Awarded by the University of Applied Sciences, Schmalkalden (Germany)

International Certificate¹

Awarded by the European Communication School (France – Belgium)

¹Students who complete and pass eserp’s in-house programme of study, attend international conferences and produce an assignment based on those conferences will obtain the International Certificates.

Online employability platform

Join the Eserp Job Portal and connect with qualified talent. Numerous job and internship opportunities await you. Eserp Job Portal

Eserp Job Portal

Eserp Talent Fair

With a strong focus on graduate employability and students’ career progression pathways, eserp organises an annual Careers Fair at each campus.

Eserp Talent

Boost your career in marketing and commercial management with Eserp Talent

Access exclusive offers, connect with companies, and receive personalized advice to achieve your professional goals in marketing and commercial management.

Exclusive internships and jobs
Networking with top-level companies
Specialized advisory

I want to know more

Companies with agreements for the professional development of our students:

01 / 01

HN Negresco Beach Hotel

Distribucions Túnel

Codorníu

Meliá Hotels International

Hotelbeds

Iberostar hotels & Resorts

Bidari

Jumeirah

D Castro Grupo Gastronómico

Testimonials

What our students say

If you are still choosing among several private universities in Mallorca that offer Commercial Management, you might be interested in knowing the opinions that our alumni have about the training.

01 / 04

Studying the Master's in Marketing has been a very satisfying experience, I would repeat it without hesitation. The professors teaching the modules are professional workers who, in addition to teaching basic concepts, teach based on their own experience and provide real examples.

Aina Forteza

Alumni from the Master’s in Marketing

Eserp was the confirmation of the career I love so much and have chosen as a profession. As a foreigner, I felt very supported from the start, and eserp was the point of contact with the company that gave me my first international internship experience. I will always be very grateful

Bárbara Zumiko Roja

Alumni from the Master’s in Digital Marketing and Social Media Management

I needed a stimulus to create and develop my own business. The master's content and the faculty provided me with the knowledge in marketing and sales, as well as the self-confidence necessary to achieve it

Hüseyin Berk Altiçiflik

Student on the Master’s in Marketing and Commercial Management

Ana Tizliarishvili

Alumni from the Master’s in Marketing

Admissions

Admissions process

Documentation

Admission Application. Photographs. Photocopy of ID on both sides. Documentation by access.

Admissions tests

Interview with the admissions department and/or the program coordinator if necessary.

Decision

Resolution of the admission process / Admission notification in the program.

Enrolment / registration

Once admitted, the candidate must pay the enrollment fee and complete the documentation.

Price

Prices and payment methods for students

€12,200.00

First payment: €1,800.

Rest of the Academic Year: 10 monthly installments, directly financed by eserp, without interest, from October to July of €1,040

-5% discount for early payment

Title issuance fees not included.
In case the student pays the total amount of the program with a different price than indicated on the website (due to the application of scholarships or aids), the early payment discount will be 5%, of the final price to be paid.
The 5% discount for early payment will also apply to those students who, after paying the registration, decide to pay the rest of the program before the start. In this case, the discount is applied to the amount pending payment.
Master's included in the Fundación Tripartita's bonus programs.