Advertising, Marketing & PR
Pablo Zuloaga Betancourt: A creative, strategist and entrepreneur with over fifteen years’ international experience in advertising, communications and educational innovation. He has led creative teams at Grey Guatemala and Mullen Lowe SSP3 (Colombia), developing campaigns for Adidas, Toyota, IBM, P&G and Unilever, which have been recognised at the Cannes Lions, The One Show, El Sol and the Effie Awards. Founder and CEO of POWAR STEAM, an EdTech company that designs STEAM tools to teach sustainability and climate change through technology and applied science. His work combines creativity, design and education to generate social and environmental impact. Winner of the EIT Jumpstarter 2024 (New European Bauhaus) and a finalist in the Green Skills Awards 2025, he has built a career that brings together technological innovation and educational transformation.
