Passionate about innovation, learning and the connection between marketing, education and technology, Patricia Ara Cardone is a senior professional with a strong background in marketing and communications. She has worked for both multinational and national consumer-facing companies, developing an omnichannel perspective that brings together strategy, creativity and results.
As Co-founder and Director of Shine Projects since 2017, she leads the development of digital learning solutions and SaaS platforms for organisations and educational institutions. She also works with Kanga Health Ltd as a marketing and e-learning strategist, driving projects focused on innovation and user experience.
She holds a degree in Economics and Business from the University of Barcelona and a Master’s in Marketing Management from ESADE. She has also completed further studies at international universities, including the University of Illinois Urbana-Champaign and UNSW Sydney. Her leadership style combines analytical thinking with creative vision to inspire teams and deliver meaningful impact.