Business
He is an experienced business and brand strategist with more than two decades of international experience in strategy, brand development and organisational transformation. He began his career in London, working in brand strategy and consultancy with leading firms such as Interbrand, Design Bridge, The Partners and Fitch Design Consultants, where he led strategic projects for global clients including British Airways, Carlsberg, Emmi and Henkel.
Rudolf has also held senior leadership positions, including Brand Strategy Director at Process in Zurich, where he led advisory teams and helped shape the strategic direction of organisations. His work focuses on positioning brands as strategic assets that align business strategy, company culture and creative expression.
As Co-founder and Partner at Athena Associates, Rudolf helps organisations and growing businesses build strong strategic and brand foundations to support consistent growth and long-term impact. He has delivered projects across a wide range of sectors, including fast-moving consumer goods, pharmaceuticals, energy, retail, education and culture.
Rudolf holds a Master’s degree in Business Economics, Marketing and Market Research from the University of Groningen in the Netherlands. His professional philosophy emphasises the importance of grounding creative design in strategic clarity to ensure meaningful business impact.
