Business
Founder of UNFILTERED, an AI-driven strategy consultancy specialising in the hospitality, travel and lifestyle sectors. He has 18 years’ experience in digital marketing; for the last ten of those, he has served as Global Director of Social Media & Content at Meliá Hotels International. He is the author of *Nobody Did Anything Wrong. And the Company Closed Down.* and the creator of R.E.P.L.Y., his social media customer service system, which he presented at the Hospitality Social Media Summit in London in 2026.
